Question

Topic 1: Brand Naming — Ethical Branding

You practiced with branding characteristics of a product. Part of the branding is confronting ethical issues that may arise from the good or service as well as from the sales promotion, advertising, or Marketing Communications (MARCOM) of the product.

Address the ethical issues involved in targeting children and teens and disadvantaged populations using the following advertising: tobacco and alcohol, untruthful and deceptive advertising, manipulative advertising, and offensive advertising. How do these unethical types of advertising promote stereotypes and induce purchases of goods and services they do not need, and play on fears and insecurities of these vulnerable populations?

In this Discussion, you will address the following:

Share a product with the class that you feel has ethical issues as shown in their branding, sales promotion, advertising or MARCOM.

What specifically is unethical about the product marketing communications or branding?

Provide three suggestions regarding what they could do to operate at an ethical level.

Be sure to respond to other students with substantial responses as well.

Answer 1

The Banding is a symbol of popularity of the product in the general public domain. By the side of creating branding, there exists ethical responsibility which keep the product as popular as it ever be.

The product marketing communications has been termed more towards unethical issues which it carries to expand the sale of the products. The marketing communications take up many offensive and manipulating advertisements which tempt the general public to purchase the products which could harm or waste for the public. The advertisements makes the vulnerable populations to get frightened of insecurities and dangers to life. All such activities are unethical and against the prudent principles of publicity or communications.

Any brand has to be productive one through incorporating the suggestions provided by customers, improving on shortcomings and bring dynamism in production process. All such proactive actions helps in expansion in the sales without much efforts from company point because the product is of great benefits to the customers.

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