Question

The term “branding” is defined as “establishing efficient, choice-shaping association with the brand name”. Choosing between the major health systems in the Knoxville, Tennessee market area, select one based on brand and explain why their marketing approach differentiates them from their competitors.

Answer 1

As we know that each and every company wants it's products to be unique. The branding is a term which means,the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. An effective brand strategy gives you a major edge in increasingly competitive markets.

The correct option is (a).

“establishing efficient, choice-shaping association with the brand name”.

We know that a brand name has it's unique logo, which makes it different from others . The branding gave a competitive advantage to the firm or company over it's competitors. In branding the company has a unique design, name,term or symbol attached attached to it's Brand. For example Apple is a brand in mobile phone industry. There symbol is apple. Likewise there is puma, Adidas, FasTrack, Samsung etc some of the world brands. The McDonald's, Nike are also global brands. A brand has it's unique value through out the world. The branding creates a image in the mind of the customer regarding the product and the customer becomes the habitual of the particular brand thereafter.

Hope you got the answer.

Kindly comment for further explanation.

Thanks ?