What are the ethical branding Implications for Brand Values and Corporate Culture

Expert Solution

1. Brand Value:- It is the financial amount that the brand is significant. While brand value is established on an amount on the balance sheet. It can affect a company’s profit and the overall market.

2. Corporate Culture:- It is referred to the beliefs and behaviors that decide how a company’s employees and management link and solve outside business transactions.

3. The ethical branding Implications for Brand Values and Corporate Culture:- Ethical branding is fundamental for internal bond and sharing common values across the entire authorization network. Branding and marketing activities depend on franchises actively dividing the brand value. Both are not only strategic tools to discourage opportunistic behaviors but also essential to co-operate in authorization networks Ethical branding is reflecting on key explanatory factors adopting a relationship point of view. Ethical business practices rely not only on contractual duty but also on sharing codes and engaging key stakeholders.

Rahul Sunny answered 2 years ago

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