Question

Develop a 750-1,000-word executive summary of your organization's (or one you know well) annual marketing plan. Summary should and include a brief situation analysis, marketing objectives, strategies, tactics, financial considerations, and a timetable for implementation.

Answer 1

Marketing plan is the base of any business. We need to do market research to identify the gap.

Marketing strategy plan for Shahi company for the product CocaCola. CocaCola is known as beverages manufacturer worldwide. Our head quarter is located in Atlanta, Georgia US.

Analysis: We currently offers more thnt500 brands in over 200 countries. Our target market of CocaCola is not limited to age, area or gender. As our top competitors is "Pepsi Cola" we have marginalized the price slightly low than that of Pepsi Cola.

Marketing objectiveao Our marketing objectives is relevant to business goals and objectives so that we can achieve our targets fast and accuraaacc. Our business objective is to earn 30% net profit this year, so our marketing objectives is also same to increase 30% customer base.

Marketing strategies and tactics: Offering products at maximum outlets, more suitable to be present universally at each and every store in all part of the world. Increased brand association with reputed fast foods I.e. McdMcDon

To finance more on research and development, th3 estimated amkuam being $50 million.

Ensure safety and health of the customers by investing more on natural sweetness.

Providing the customers an exact figure of what they are consuminhcin each of their aervings

Low calories product.

Sustainable growth of the comoacokeeping pace with the market to ensure it's future presence.

Periodic assessments of business plans, products, response and planning. Training sessions of tools and planning to the associate for the exellexceand active performance.

Olan budget: We have allocated marketing budget according to the requirements of the market plan.