Question

Outline an executive summary for an e-marketing plan to support American Eagle Outfitters. This plan must include aspects of the RACE Digital Marketing Planning Framework and its Facebook media platform.

Answer 1

Summary for an e-marketing plan to support American eagle outfitters:

1. Email marketing: American eagle outfitters can take the help of emails in order to promote their product and service. They can send emails to their customers and potential customers in order to attract them and promote their goods.

2. Web designing: the company should focus on web designing and make it more attractive and catchy for the customers. The content should be easily understandable, readable, and eye-catching.

3. RACE digital marketing scheme: we will take the help of this marketing scheme as follows:

a. Reach: the company would try to reach its customers by using online websites social media like Facebook, Instagram, Twitter, etc.

b. Act: it means interacting with the customers and persuading them to buy the products. It can include distribution of free discounts, coupons giveaways and contests.

c. Convert: it includes conversion of activities into sales with the help of allowing different modes of payments like Paytm, e-banking, cash on delivery, etc.

d. Engage: It includes engaging in long term relationships with its customers with the help of activities like recommendations, taking feedback, providing them benefits or incentives, etc.

4. Facebook platform: the company should use social media like Facebook in order to promote their product by creating pages and groups regarding their brand and advertising.

5.Online giveaways and contests: American eagle outfitters need to collaborate with social media influencers and conducts contests and give ways to attract customers and promote its sales by such promotional schemes.