Question

For your final project you will develop a strategic marketing plan around company objectives, markets and the competitive environment. Each week you will develop and submit an outline that will serve as the basis for developing your marketing plan for your product or brand in a target market. In weeks 1-4, develop a summary for each topic of the outline. For your final Marketing Plan due in week 6, you should extend each statement into a formal report. A Marketing Plan Guide document is available as a resource.

Answer: Choose an international company to market to. Write a brief summary including a profile of the company, the product to be exported and the country with which you wish to trade.

Answer 1

Company - harley Davidson

Harley Davidson is a legendary brand name in the automotive industry. Harley Davidson is very well known for its study and well built premium bikes. Harley Davidson has proved itself as a constant growing company in the automotive industry and has directly affected the business of different automotive manufacturers.

Harley davidsons distance can be defined as follows.

Extremely strong brand image.
Loyal customers
Expert in bike making in their form factor.

Harley Davidson poses one of the strongest brand image in the industry and has been constantly providing premium bikes to the society as well as to the customer. By having study build and also having a large amount of research and development involved in making the bikes has made harley-Davidson a Pioneer for the industry. Harley Davidson is very well known for applying new technologies to the Chopper form factor of the bikes.
Harley Davidson has successfully managed to create a loyal customer base by providing quality motorbikes to the society. By building a brand image according to the provision of the Quality Services, harley Davidson has successfully differentiated itself from its competitors and has made a specific brand image which is directly related to the quality.
Harley Davidson has successfully project in itself in the industry and has expertise in specific Chopper style bike making. Harley Davidson has been making bike since long time which enabled it to research on the specific topic and create one of the most effective bikes of all the time. By having a strong research and development process Harley Davidson is successfully completing with its customer to hold the market and also holding greater amount of shares in the Chopper market.

Harley Davidson strategy is there be focusing on there loyal customer space. By having a dell customer space, harley Davidson is directly dealing with their customers according to their needs .Mainly Harley-Davidson is following on their narrow product range as well as increasing the overall market reach. By focusing on the strategy of improving their narrow product range, harley Davidson has been successfully implementing it's starting to the organisation for generating use revenue from the specific market.
Harley-Davidson is also focuses on increasing its market reach by implementing different marketing strategies as well as introducing new promotional events in different countries in which the Harley Davidson is dealing in the bike and copper industry. Harley Davidson has always been successful itself in projecting as a premium brand. By creating high-performance Chopper more, harley Davidson has been influencing most of their customers and created and loyal customer base.
By expanding its market into the developing country like India and China Harley Davidson has successfully built a huge revenue system from the specific market. New innovations in the Chopper industry is making it market leader in Chopper motorcycle builder.
Harley Davidson has always been a technology oriented company. They have implemented electronic record system into their organisation as well as the HRIS system to implement your studies into it organisation as well as providing the data to their employees as well as the customer. By having an open culture of data provision Harley Davidson has successfully integrated the overall involvement of the customer toward the specific customer base.

Harley Davidson has a huge operational area. From operating inside the most developing countries of the world to the least developing countries Harley Davidson has been always implementing your strategies to the new market. By creating the market friendly motorbikes for the developmental countries this specific company has generated a great revenue and provided benefits to the companies overall structure.
By having an operational flexibility across the different cultures as well as market Harley Davidson has changed its product types according to the market related to the product flexibility. By adopting a flexible culture for it organisational structure Harley-Davidson has successfully implemented the overall flexibility in its organisation to provide better sales and service.

Harley Davidson has always been an analytical marketer towards the automotive market. By analysing different aspects of the market harley Davidson especially develop strategies that provide it and competitive advantage over its competitors during it's time of the business. By implementing new technologies into the system harley Davidson has been a competitive advantage over its competitors which is directly enabled by the analytical marketing.
One of the major advices for Harley Davidson would be to entering the developing countries like India and China. By providing country oriented by and building less powerful bikes according to the needs of the specific country can be very beneficial for Harley-Davidson to maintain an image inside these countries. By keeping in mind about the earning sector of the specific country, harley Davidson can increase their overall level of implementation towards the specific countries and can be benefited by the same. Jeff bluestien can easily implement new strategies and provide support to Harley Davidson by maintaining the long-term process support as well as new product development for the developing countries. Moving towards the electric based bike can also be about more for Harley Davidson for bringing itself into the eco friendly zone with the same brand image of muscle bikes.

P.S.- Please leave a comment if any explanation is needed.