Question
In: Finance
Title: Marketing Plan - Budget ( BELOW ARE MY EXECUTIVE SUMMARY AND THIS) The QUESTION IS...
Title: Marketing Plan - Budget ( BELOW ARE MY EXECUTIVE
SUMMARY AND THIS) The QUESTION IS I NEED A MAKETING PLAN-budget
for.
My product is Sony Corporation- It is into consumer electronic
items. It is a Japanese multinational company that has its presence
in all over the world. It is the leading brand in electronics
manufacturing and fifth largest manufacturer of televisions.
Sony' Marketing strategy: 4 Ps of Marketing-
Product- It is a conglomerate based company that has
diversified business portfolio including electronics gaming,
entertainment and financial services to0. It makes televisions,
video camera, cameras, car players and speakers, mobile, tablets,
cables etc. It also provides financial services.
Price-Sony uses "Premium pricing" so as to create a premium
brand image in the market. Sony's products have high quality
products so having higher prices. Premium pricing reflects the
company's heavy investment into technology, Research and
development. premium Pricing strategy shows the premium customer's
experience that Sony has.
Place-Sony has trademark of its products that has "SONY" on
it. Sony's global business has its presence in Asia, Africa,
Europe, Latin America, North America and Oceania. Its trademark is
registered in 200 countries Warranty services of Sony has its
presence in 53 countries and regions.
Promotion- Sony spends heavy amount on marketing and
advertising, Its advertising budget was $3.7 Billion. It uses
channels of marketing including traditional and modern, it uses
digital marketing for promotional strategy. It has separate
Facebook pages for promoting its products and services
yeah! i know this is business marketing class. i don’t see any
marketing that’s why i just pick a random subject.
yes, it’s a maketing queation what subject i should choose then.
please help
yes, it’s a maketing queation what subject i should choose then.
please help
Solutions
Expert Solution
Name of the company :- Sony
Executive summary :- My product name sony. It is a multinational company . It where an electronic product. It where a leading product .
It is a conglomerate based company that has diversified business portfolio including electronics gaming, entertainment and financial services to0. It makes televisions, video camera, cameras, car players and speakers, mobile, tablets, cables etc. It also provides financial services.
-Sony uses "Premium pricing" so as to create a premium brand image in the market. Sony's products have high quality products so having higher prices. Premium pricing reflects the company's heavy investment into technology, Research and development. premium Pricing strategy shows the premium customer's experience that Sony has.Sony has trademark of its products that has "SONY" on it. Sony's global business has its presence in Asia, Africa, Europe, Latin America, North America and Oceania. Its trademark is registered in 200 countries Warranty services of Sony has its presence in 53 countries and regions.
Sony spends heavy amount on marketing and advertising, Its advertising budget was $3.7 Billion. It uses channels of marketing including traditional and modern, it uses digital marketing for promotional strategy. It has separate Facebook pages for promoting its products and services
Problem Summary :-We can replace another product or we can modify it
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