How does Nike make segmentation for the marketing in details?

How does Nike make segmentation for the marketing in details?

Expert Solution

Nike, this name has become a synonym for sports shoes. The brand sells a crapload of shoes. They have their stores all over the globe which serves wide range of people.

Now it will be very interesting to know that how Nike has segmented its market so that it can target the right bunch of customers. Nike has categorise its customers into four segments which are demographic, geographic, psychographic, and behavioral. Will discuss each of them one by one.

Demography: Nike has segmented the customers on the basis of different age group, gender and financial status. Different age group (15 to 55 years) and by gender. It has 3 categories, women products, men products and kids, this help the customers to have better shopping experience. Nike promote sale in different occasions in order to boost its business.

Geographic: Nike do understand the different culture and lifestyle habits of people around the world. They undersand the culture and lifestyle of different countries. For different countries they launch different products which fits into the requirements of regional customers. Like for winters Nike make clothes which can keep you warm but for countries like Singapore they only make products for summer as this country does not witness winters.

Psychographic: The brand provides its customers with varity of products which suits their interest. They have a mission which says “To bring inspiration and innovation to every athlete in the world” that’s why they try to meet the need of every customer. For example, young people prefer Nike shoes because it’s a fashion lifestyle with high quality and they want to follow the trend.

Behavioral: Nike knows that in order to satisfy the large chunk of people they need to keep on improving the product. Within the same product range they sometimes do the differentiation in oder to satisfy the requirement of different groups. For example Nike Air Force1 High iD and Nike Air Force 1 Med iD which are for the people who have different preferences.

Rahul Sunny answered 2 years ago

How does Nike make segmentation for the marketing in details?

what is the marketing segmentation of Berkshire Hathaway?

What is the role of segmentation and targeting in marketing?

how does Nike use activity based costing?

Market segmentation and targeting Explain each process and how understanding their importance based on the marketing...

Market segmentation and targeting Explain each process and how understanding their importance based on the marketing efforts that have been targeted at you personally.

Marketing mix of Dell company. Talk about the marketing segmentation and marketing mix (4 Ps) of...

Marketing mix of Dell company. Talk about the marketing segmentation and marketing mix (4 Ps) of Dell. And how Dell customize its products in the global market.

Market boundaries: target marketing " segmentation is at the heart of marketing strategy". Explain the importance...

Market boundaries: target marketing " segmentation is at the heart of marketing strategy". Explain the importance of market segmentation Choose two markets (one from a consumer and one from an organizational market) and show how these may be segmented. The structure or format of the paper should include the following: Introduction Body/Content by sub-topics Conclusion References

What are the 5 steps that make up the segmentation, targeting and positioning process and how...

What are the 5 steps that make up the segmentation, targeting and positioning process and how do they support the overall strategy?

Marketing Management Assignment Structure - Marketing Segmentation For the organization of your choice please evaluate the...

Marketing Management Assignment Structure - Marketing Segmentation For the organization of your choice please evaluate the firm’s marketing segmentation. Please note the organization must be an existing organization or an organization that intends to enter the UAE. The suggested page count for each aspect is also provided to help you in preparing the assignment. This should clearly reflect the segmentation strategies and marketing mix as discussed in the class. The learnings on Marketing Segmentation and Consumer Behavior in the class...

Marketing Campaign Concept on the Topic of NIKE Briefly describe the marketing campaign concept you are...

Marketing Campaign Concept on the Topic of NIKE Briefly describe the marketing campaign concept you are proposing in your marketing plan. Be sure to include the following: Who is the target audience? What is your goal? What approach and strategy are you using for the campaign? What is your proposed promotion mix, and which specific marketing communication tools will you use? Why do you think this is the right promotion mix for achieving your goals with this audience?

Question

How does Nike make segmentation for the marketing in details?

Solutions

Expert Solution

Related Solutions

How does Nike make segmentation for the marketing in details?

what is the marketing segmentation of Berkshire Hathaway?

What is the role of segmentation and targeting in marketing?

how does Nike use activity based costing?

Market segmentation and targeting Explain each process and how understanding their importance based on the marketing...

Marketing mix of Dell company. Talk about the marketing segmentation and marketing mix (4 Ps) of...

Market boundaries: target marketing " segmentation is at the heart of marketing strategy". Explain the importance...

What are the 5 steps that make up the segmentation, targeting and positioning process and how...

Marketing Management Assignment Structure - Marketing Segmentation For the organization of your choice please evaluate the...

Marketing Campaign Concept on the Topic of NIKE Briefly describe the marketing campaign concept you are...