Question

How does Nike make segmentation for the marketing in details?

Answer 1

Nike is a famous branded sports products like apparels, accessories, footwear etc. selling American multi national business group. Their targeted population are athletes and youngsters.. Nike segmented their products based on gender, the financial status of their targeted population and different age groups. The age of targeted population is between 15 - 56 years old.

Their pricing policies and selling policies are based on segmentation. Nike is excellent in many things including manufacturing of high quality of branded shoes and supplying it to many professionals and college athletes. The most highlighting thing is their marketing strategy... That still keeps them as a king of branding.

For market segmentation, Nike has categorised their customers in to four. They are demographic segmentation, geographic segmentation, psychographic segmentation and behavioural segmentation. Demographic segmentation means targeted population divided on the basis of their age, gender etc. geographic segmentation means a market can be divided on the basis of geography such as cities, state, countries and even international level. They used psychograpghic segmentation marketing variouble to make their offering more attractive to its customers. And behavioural segmentation means behavioural pattern set by the customers or purchasing decision making by the customers.

Here athletic shoes, apparels or sports related are highly competitive fur to large number of players all over the world. So they face stiff competition from others. So that in order to make profit, the quality and performance of Nike should be different from its rivals such as Adidas, puma rtc