Question

what is the marketing segmentation of Berkshire Hathaway?

Answer 1

Answer) Marketing Segmentation of Berkshire Hathaway are as follows:-

Berkshire Hathaway Marketing development Strategy is based on understanding the distinct behaviour of buyers. There needs and expectations are numerous and it depends on many factors like Age, Gender, Earning standard of living, values etc.

By adopting the segmentation method, Berkshire Hathaway can narrow down the large, diversified target audience into distinct and narrowly distinguished groups. Market segmentation surveys are popular methods of attaining the customer-specific knowledge that could be used to create groups conveying common factors.
After realizing the unique buying behaviour of consumers and getting the mandatory message through surveys, Berkshire Hathaway can distribute the market into small homogeneous factions. It can be done by examining the geographic, demographic, behavioural and psychographic traits of consumers.
Here are some method below:-

1st method of segmentation is geographic which distributes the market according to geographic areas, like- city, province and area.

2nd method is demographic segmentation which requires Berkshire Hathaway to distribute market according to demographic factors, like based on gender, age, earnings and nationality.

3rd method is behavioural segmentation in which customers will be split up according to their buying habit like usage frequency, benefits sought, usage circumstances and brand devotion.

4th method is psychographic segmentation that will result in customers' categorizing according to their way of living, interests, personalities, integrity and aspects.