Question

This task requires you to research on how organisations develop and use core competencies/capabilities into their broader business strategy. You are required to make use of appropriate frameworks to identify the core competencies of a chosen company and how this will be matched to the external environment and fit in the strategy of that company. Your example should reflect a pharamceutical company that has clearly identifiable core competencies and where secondary data is also available for analysis by providing a description of the scope of the organisation/company (which includes a brief description of their activities, which sector and industry they operate in and key products, service and customers. It is important for you to describe the context); description of the key core capabilities evident within the organization and how they are being matched to external opportunities and threats in order to contribute to the business strategy; an analysis of the external environment including a thorough analysis of the industry environment and a concise conclusion on how core competencies are linked to the company’s business strategy.

Answer 1

Pfizer is one of the leading pharma companies in the world. The business strategy that it aims at is to provide quality medicines that can help in uplifting the quality of life across the world.
The external environment strategy is:
The organization has many competitors that constantly push their products in the market too. With local brands and Ayurveda too coming into the picture, the indirect competitors from homeopathy, Ayurveda, etc. are also at constant war with Pfizer.
The brands operate in the market where the consumers of these products are not much literate about the products and the aggregators i.e. the hospitals and the doctors have to be made aware of the products for the same so that they could push them among the consumers. The core competencies of Pfizer are to constantly update the new medicines that come up in the market and push them across the nations. Produce and formulate such medicines that can add value to the lives of the people by uplifting their living conditions. along with basic health, the organization also aims to use sustainable methods to produce and manufacture their medicines so that with the aim of helping the world, they do not provide any harm to the environment.