Marketing Research: 1. What is a conceptual model and what are its elements? 2. What is...

Marketing Research:

1. What is a conceptual model and what are its elements?

2. What is a hypothesis and why do we need both, a null and an alternative hypothesis?

Expert Solution

I'm answering the first question as per the guidelines of Chegg. It is being requested to post separate questions.

1. Conceptual model is a representation of system that will be using concept and ideas to form said representation. It is a system which is made of representation of combination of concepts which will be helping the people in understanding the concept and is also set of concept.

The elements of conceptual model would be including input as well as output and content and assumptions along with simplification.

jeff jeffy answered 2 years ago

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Marketing Research: 1. What is a conceptual model and what are its elements? 2. What is...

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