Discuss any four characteristics of customer analytics. If you are the shop manager of a supermarket...

Discuss any four characteristics of customer analytics. If you are the shop manager of a supermarket and you are allowed to install some measurement devices, what types of customer analytics will you collect?

Expert Solution

Four characteristics of customer analytics are as follows:

Targeting customers: It targets customers across all the channels. Moreover, it analyses customers' characteristics in various ways through which a product or service can be distributed.
Customer assessment: It assesses and understands customers' behavior concerning brand to understand whether the customer is satisfied. It is achievable through a combined effort of quantitative and qualitative analysis.
Consumer engagement: It enhances consumer engagement maintaining alignment between the time and channel.
Churn date prediction: Customer analytics can predict the churn date. Hence, it takes action to improve consumer value.

Being a manager of a shop in a supermarket, one should select descriptive analytics. Reasons for adopting descriptive analytics are as follows:

It uses a full range of customer data to analyze customer details
It gives an accurate picture of customer behavior
Strategic decisions can be made based on historical data about the customers

keosha answered 1 year ago

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