Question

In: Operations Management

1.Amazon is one of the world’s largest online retailers. One of the possible reasons for its...

1.Amazon is one of the world’s largest online retailers. One of the possible reasons for its success is the company’s CRM strategy. Based on your experience or observation, try to analyze Amazon’s CRM strategy from the following perspectives:

(i)Operational level

please use proper marketing terms and answer detailed

Solutions

Expert Solution

Amazon CRM Strategy

1. Limit The Need For Customer Service

Build an Easy-to-Understand user interface.it includes

.high quality images

.accurate descriptions

.plainly visible prices and ratings

.Neatly organized categories

.a clear checkout process

Make Self Help Easy

It's the same approach they take to the products they sell: you can search for something specific or just browse a category. Clear labels and easy navigation make all the difference. With this vast array of self help options, Amazon makes it easy to find solutions on one's own. This saves customers a lot of time they would have spentg waiting for answers from support.

2.Provide Human Support

The amazing thing with their phone support is that if you jump through all the hoops, you can talk to an agent right away and they all call you. that means no waiting on hold. Plus, with 24/7 support. You can get help whenever you need it.

3.Communicate Challenges

Amazon can't avoid these problems. That's why they've done the only thing they can explain the situation to customers. Banners across the Amazon website warn users to expect delays. Detailed articles explain the situation in depth. Existing help articles have been updated to explain what will work differently from normal as well as what hasn't changed.

4.Create Loyalty Incentives

Customers have to spend about $120/year to get Amazon Prime. As a result they need to use Amazon frequently to get their money's worth, which motivates thyem to buy more from Amazon and less from comptitors. the iincreased purchase volume give Amazon a chance to earn back the money lost on discounts and free shipping.

5.Protect Your Customers

Amazon protects it6s customers. Third party sellers who screw up orders get black marks against them and are requitrf yp-provide refunds. And when amazon itself makes they mistake they immediately correct it.

Amazon operational levels

1.design of Goods and services.

2.Quality Management

3.Process and Capacity Design.

4.Location Strategy.

5.Layout Design and Strategy.

6.Job Design and Human Resources.

7.Supply Chain Management.

8.Inventory Management.

9.Scheduling.

10.Maintenance.

keosha answered 1 year ago
Next > < Previous

Related Solutions

1.Amazon is one of the world’s largest online retailers. One of the possible reasons for its...
1.Amazon is one of the world’s largest online retailers. One of the possible reasons for its success is the company’s CRM strategy. Based on your experience or observation, try to analyze Amazon’s CRM strategy from the following perspectives: (i) Technological level please use proper marketing terms and answer detailed
Describe the differences between social e-commerce websites such as Groupon and online retailers such as Amazon....
Describe the differences between social e-commerce websites such as Groupon and online retailers such as Amazon. Describe them in detail.
The Kroger Company is one of the largest grocery retailers in the United States, with over...
The Kroger Company is one of the largest grocery retailers in the United States, with over 2,000 grocery stores across the country. Kroger uses an online customer opinion questionnaire to obtain performance data about its products and services and learn about what motivates its customers.† In the survey, Kroger customers were asked if they would be willing to pay more for products that had each of the following four characteristics. The four questions were: Would you pay more for    ...
Hudson Group is a one of the largest and most recognizable travel retailers in North America....
Hudson Group is a one of the largest and most recognizable travel retailers in North America. we own and manage over 1,000 duty-paid and duty-free stores in 89 locations, including airports, commuter terminals, hotels and some of the most visited landmarks and tourist destinations in the world. In 2019 we initiated the Hudson Next Project, one of the key pillars being the completion of design and implementation of four new brands within the current Business Operating Model. These brands include:...
MARKETING QUESTION Airbnb is one of the world’s largest marketplaces for unique, authentic places to stay...
MARKETING QUESTION Airbnb is one of the world’s largest marketplaces for unique, authentic places to stay and things to do, offering over 7 million accommodations and 40,000 handcrafted activities, all powered by local hosts. An economic empowerment engine, Airbnb has helped millions of hospitality entrepreneurs monetize their spaces and their passions while keeping the financial benefits of tourism in their own communities. With more than half a billion guest arrivals to date, and accessible in 62 languages across 191 countries...
[The following information applies to the questions displayed below.] Baskin-Robbins is one of the world’s largest...
[The following information applies to the questions displayed below.] Baskin-Robbins is one of the world’s largest specialty ice cream shops. The company offers dozens of different flavors, from Very Berry Strawberry to lowfat Espresso ’n Cream. Assume that a local Baskin-Robbins in Raleigh, North Carolina, has the following amounts for the month of July 2018.   Salaries expense $13,300      Sales revenue $67,800   Inventory (July 1, 2018) 2,100      Interest income 2,900   Sales returns 1,200      Cost of goods sold 28,500   Utilities expense 3,400...
Baskin-Robbins is one of the world’s largest specialty ice cream shops. The company offers dozens of...
Baskin-Robbins is one of the world’s largest specialty ice cream shops. The company offers dozens of different flavors, from Very Berry Strawberry to lowfat Espresso ’n Cream. Assume that a local Baskin-Robbins in Raleigh, North Carolina, has the following amounts for the month of July 2021. Salaries expense $ 13,600 Sales revenue $ 69,300 Inventory (July 1, 2021) 2,250 Interest income 3,200 Sales returns 1,200 Cost of goods sold 28,650 Utilities expense 3,550 Rent expense 6,600 Income tax expense 5,900...
Baskin-Robbins is one of the world’s largest specialty ice cream shops. The company offers dozens of...
Baskin-Robbins is one of the world’s largest specialty ice cream shops. The company offers dozens of different flavors, from Very Berry Strawberry to lowfat Espresso ’n Cream. Assume that a local Baskin-Robbins in Raleigh, North Carolina, has the following amounts for the month of July 2021.   Salaries expense $ 12,300 Sales revenue $ 62,800 Inventory (July 1, 2021) 1,600 Interest income 1,900 . Sales returns 1,000 Cost of goods sold 28,000 Utilities expense 2,900 Rent expense 5,300 Income tax expense...
CVRX Ltd., one of the world’s largest biotechnology companies, invests considerable amounts in research and development...
CVRX Ltd., one of the world’s largest biotechnology companies, invests considerable amounts in research and development each year. In the most recent fiscal year (2020), the R&D expense was $500 million, the net income was $1,000 million, and the book value of equity was $8,000 million. The R&D expenses for the prior 3 years are as follows: $1,200 million (2019), $900 million (2018), and $600 million (2017). Would you expect the Free Cash Flows to the Firm (FCFF) of CVRX...
Baskin-Robbins is one of the world’s largest specialty ice cream shops. The company offers dozens of...
Baskin-Robbins is one of the world’s largest specialty ice cream shops. The company offers dozens of different flavors, from Very Berry Strawberry to lowfat Espresso ’n Cream. Assume that a local Baskin-Robbins in Raleigh, North Carolina, has the following amounts for the month of July 2021. Salaries expense $ 12,600 Sales revenue $ 64,300 Inventory (July 1, 2021) 1,750 Interest income 2,200 Sales returns 1,000 Cost of goods sold 28,150 Utilities expense 3,050 Rent expense 5,600 Income tax expense 4,900...
ADVERTISEMENT
Subjects
ADVERTISEMENT
Latest Questions
ADVERTISEMENT