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The Kroger Company is one of the largest grocery retailers in the United States, with over...

The Kroger Company is one of the largest grocery retailers in the United States, with over 2,000 grocery stores across the country. Kroger uses an online customer opinion questionnaire to obtain performance data about its products and services and learn about what motivates its customers.† In the survey, Kroger customers were asked if they would be willing to pay more for products that had each of the following four characteristics. The four questions were: Would you pay more for

    products that have a brand name?

    products that are environmentally friendly?

    products that are organic?

    products that have been recommended by others?

For each question, the customers had the option of responding Yes if they would pay more or No if they would not pay more.

(a)

Are the data collected by Kroger in this example categorical or quantitative?

categorical quantitative     Correct: Your answer is correct.

(b)

What measurement scale is used?

ratio scale interval scale     ordinal scale nominal scale

Solutions

Expert Solution

Answer :

Given data : -

The Kroger Company is one of the largest grocery retailers in the United States, with over 2,000 grocery stores across the country. Kroger uses an online customer opinion questionnaire to obtain performance data about its products and services and learn about what motivates its customers.† In the survey, Kroger customers were asked if they would be willing to pay more for products that had each of the following four characteristics

a.) The information gathered by kroger is the case of unmitigated information.

Clarification :-

The information that has at least two classifications is called all out information.

The information gathered by kroger contain just two classes.

The clients had two alternatives yes or No.

On the off chance that they state Yes, its mean they pay more.

In the event that they state No, it implies they would not pay more.

Along these lines, The information gathered by kroger is the case of all out information.

b.) Nominal estimation scale is utilized.

Clarification :-

Ostensible size of estimation is utilized, where information is grouped into classes,

for example, Yes or NO , Male or Female, and so on where as, the information gathered by kroger contain just two classifications

(i.e) Yes or No. truly, if clients would pay more and NO, if clients would not pay more.

In this way, Nominal estimation scale is utilized.

milcah answered 9 months ago
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