Question

In: Economics

Describe the differences between social e-commerce websites such as Groupon and online retailers such as Amazon....

Describe the differences between social e-commerce websites such as Groupon and online retailers such as Amazon. Describe them in detail.

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Expert Solution

To start with a clear description, all markets include the selling and purchase of goods between the merchant and buyer. Online shopping is pretty much like traditional store, brick and mortar. Much like a customer can go to a store to walk around, browse items and bring them home in a shopping bag, online retail can do the same. You should look for differences in colour, read explanations and even follow a thorough size chart to make sure they understand the size. Many large retail stores even include both physical and online purchase options.E-commerce also involves electronic transactions but the difference is that it involves many other services, such as marketing, that are not physical. Often, platforms that provide space for other merchants to sell their products to consumers for a fee, which is usually a commission, are represented.

Some of the biggest online retailers examples include some big names you've never heard of. For example, Forever 21 sells trendy clothes at a very reasonably priced price. They ship all over the world, and have stores in all 50 U.S. states, as well as several European and Asian nations. JC Penney ships not only clothing but also home goods and outdoor equipment. IKEA takes modern Swedish styles and makes them affordable, with displays throughout the store and the website in small rooms, bridging the gap between fashion and spending. Everything is for sale in their demo rooms, and can be delivered to purchasers personally.

Often, by providing this service to small business creators, much more can be earned than in traditional online retail accounting. Even for sellers on e-commerce companies such as Shopify, Amazon, or eBay, the advantages are usually much stronger than starting alone. You can extend your consumer scope easily, since e-commerce companies allow access to other advertising platforms. You are more likely to sell to niche markets, as buyers in these realms often have no idea where to go to buy their product. Using these sites will boost your brand identity easily, and bring you out into the market to make a name for yourself.


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