Question

1.Amazon is one of the world’s largest online retailers. One of the possible reasons for its success is the company’s CRM strategy. Based on your experience or observation, try to analyze Amazon’s CRM strategy from the following perspectives:

(i) Technological level

please use proper marketing terms and answer detailed

Answer 1

In macro level of CRM that analyzes and manages the customer interactions and data throughout the entire customer lifecycle,thereby building better customer experiences,better customer service and better business relationships that helps to increase revenue.It allows by offering 360 degree view of the customer with easy accessibility to demographic data,customer contact information,service request,marketing campaign,sales history and opportunities.

Meanwhile,Amazon using the best CRM and its the key of success as a world's largest online retailer due to the best CRM strategyIn simple way Amazon make it easy to use your site, ensure that customers get their money's worth, give them reasons to return, and provide the highest-quality and most efficient customer service you can. Do that for your customers and they will love you and creates the loyalty through Amazon Prime.When came of AWS( Amazon Web Service)into the picture it operrated like a small technology or tech plattform startup within a large multinational company rather than built its own custom CRM software, AWS went with Salesforce.On technical ground Amazon apparently, is using a lot more of Salesforce software as well and Amazon now uses Salesforce (CRM) software company wide and it applies the pieces of Salesforce's marketing cloud run on AWS. Salesforce is a platform as a service hosted on the cloud and AWS is a service provider which provides Infrastructure as a service, Platform as a service and Software as a service.So Amazon's cloud service plattform is AWS while Salesforce is a company that offers a suite of applications for companies, mainly on the SaaS and PaaS side. AWS is Amazon's cloud services platform, while Salesforce is a company that offers a suite of applications for companies, mainly on the SaaS and PaaS side.This is the technological background of CRM of Amazon.

When we are talking about the strategy of CRM in Amazon based on small eCommerce businesses to see how you gain customers’ trust and build a loyal following around your business and proves the dynamics and integration services through loyalty programme.These strategies based on behavioural analysis and associated marketing to create an ineractive user interface.Making best decision support system that make self help easy of such a vast volume of help and support resources is that customers are able to find all the support they need by themselves and don’t have to waste time waiting in line for the customer service representatives to answer their queries.Therefore also strategiging on customer relationship identification and de duplication of profitability for customer as well as organization.By this helps to developing customer intelligence and data cleansing benefits.Best working towards customer retention and legislative compliance system towards increasing loyalty by providing human support.By knowledge to keep in mind that Amazon's CRM technogy partner is Follio3.

Apart from that also many best Amazon CRM sellers like Salesforce,BigCommerce,ChannelAdvisor,Shopify and Amazon.So concluding that he beauty of Amazon CRM lies with its comprehensive and customer-oriented approach. It’s a dream CRM that runs seamlessly every time, giving customers a 100% smooth online shopping experience with zero compromises of safe transactions or downtime.