Question

If Amazon launchs their own delivery service,

What customer need, wants and demands are being met. (Please answer it as a maketing manager.-This is marketing class.)

Answer 1

When Amazon launches own delivery service, the customer needs, wants and demands we are trying to meet includes the faster delivery, good customer service, customer safety, better tracking of products, one day delivery for all eligible pin codes, reduce the minimum amount for free shipping of the products and less customer complaints related to wrong or delayed delivery and damaged products. The customers faced the issue with slow delivery services provided by certain delivery partners and we would be able to solve the issue through our own delivery service which would allow us to exercise maximum control and ensure fast delivery as committed. The employees would be trained enough to serve the customers better maintaining the quality and standard of Amazon throughout the interactions. The delivery executives would be hired only after proper background checks to avoid the chances of fraudulent activities like theft so that the customers can avail the services without any fear. We would implement better tracking services that would allow us to track the shipments without any error and update the customers with accuracy. Currently one day delivery is available for only prime members and by launching own delivery service, we would try to extent the same to maximum customers which is a long term need of customers. We would try to reduce the minimum amount required for free shipping as well after the launch according to customer demand. When we control the delivery services properly with the help of our experts, it would help us to prevent damages to our product during transportation and thereby deliver maximum products without any defects. The executives would be instructed to deliver the correct products without any chances of confusion. This would help to avoid customer complaints and increase customer satisfaction.