Question

 1. Choose one social media trend affecting individuals, firms, or public policy in the immediate future as described by

 . In your own words, briefly describe the trend.

 . Now, find and describe (including photos/screenshots/images/videos if you wish) one example which illustrates this trend.

 . What are the marketing implications of this trend?

 2. Choose one social media trend affecting individuals, firms, or public policy in the near future as described by Appel et al. (2020).

  In your own words, briefly describe the trend.

  Now, find and describe (including photos/screenshots/images/videos if you wish) one example which illustrates this trend.

 What are the marketing implications of this trend?

 3. Choose one social media trend affecting individuals, firms, or public policy in the far future as described by Appel et al. (2020).

 . In your own words, briefly describe the trend.

 . Now, find and describe (including photos/screenshots/images/videos if you wish) one example which illustrates this trend.

 . What are the marketing implications of this trend?

Answer 1

1. "I Believe whatever doesn't kill you, simply makes you stranger". This quote is from a famous superhero movie. In the same way in today's world, social media is a tool and platform to make or kill something. Lots of people, organizations are benefitted, at the same time they are affected and destroyed too due to negligence, and some other human intentions.

Tik Tok is one social media platform I would like to take it up where people for a few minutes try to express themselves in the form of short clips. They do and enact in whatever they want just to form a find of pleasure.

Companies nowadays at the same time try to promote their products and services in the same, which I find is a great medium to promote and give their brand a better look. Marketing has been given a new look with the rise of Tik Tok, and customers can get a brief about the product and service through this.

Organizations can cut huge costs on marketing spending through other mediums compared to the conventional method, as this being more cost-effective and also less to spend.

Market Implications of this trend can be seen nowadays in many social media sites, like Youtube, Linkedin giving a fair idea or a glimpse of a product or service before the launch and also trying to share few details from where the customers can be attracted as almost every person on this planet owns a smartphone, and technological changes are changing rapidly, and in next few years this will create a great impact visually, i.e short and sweet of inducing anything in a person mind.

Eg. Smartphone launches or the launch of an event can be shared as an invite through this medium, where the content is visually appealing and more connected and personalized than the old and conventional methods.