Question

Choose one of the following brands. Go the company’s website and locate the social media links provided. Access each of the social media brand pages and evaluate them in terms of engaging consumers with the brand and how it is integrated with the website. Provide specific information from each social media network that shows how consumers can be engaged. Identify the number of fans, followers, and posts on each site. Provide screenshots of each social media page and website main page.

• Wholly Guacamole
• Sonic
• Starbucks Coca-Cola
• Lucky Brand

Answer 1

Sonic is fiber optic internet provider and its social media is very vibrant with several customer links and posts. Their social media is very much bold with diverse fans and it has something called social groupies to creat the content and intitate conversations. The sonic social media kits can be downloaded and customers . Sonics innovative campagins are designed for increaing interaction with customers in social media , build awareness and drive sales.

Their personalised offer to fans and new customers through their app and menu bar is a digitial enagement strategy. Thus sonic always keep enagned with its cusomers through social media in which the customers can share their stories and expereinces with sonic. Recently during the lock down there was total internet disruption and sonic reached to its customers through its media and tried to solve the issues and reached out it customers

can use . They have a blog also where the customers get connected .