Question

1. Family – how have your family members influenced your purchases or brand preferences? How have you influenced the purchases and brand preferences of other family members?
2. Membership Groups – how has a membership group influenced your consumer behavior?
3. Symbolic Groups – what symbolic groups have influenced your consumer attitudes or behaviors?
4. Cultural values – which cultural values have affected your consumer attitudes or behaviors.
5. Subcultural influences – we belong to various subcultures, whether they’re ethnic, religious, geographical or generational. How has a subculture group you belong to influenced your consumer attitudes and behaviors?

Answer 1

1.Family - My family influenced my purchases (or) brand preferences.For Example : When I am looking to buy sports shoes, as usual I chose Nike but when my brother insisted me on choosing Underarmour brand by comparing the pricing and the features,it made me sense to go for that. So,my family member has influenced my brand preference based on value for money.

2.Membership Groups – Example - I am part of a finance study group where all the members share finance concepts.When I initally wanted to invest some money in the IT related stocks,one of my team members who generally does analysis on that specific sector suggested me to postpone my decision for at least another 6 months due to some policy changes in the country.

3.Symbolic Groups – Example - Even though I was not a member of a health group by name " CultFit " I due to some personal finances issues, I really liked their way of promoting the life style changes ,so I use to watch their videos on the internet and thereby make the lifestyle changes that they make.

4.Cultural values – Ex:I being in South-India,where people are generally crazy about movies and comparatively spend a lot more on movies when compared to peers in other parts of the country watch a lot of movies that too on the very =first day of release at inflated ticket prices.

5. Sub cultural influences – Being part of a family having generations of entrepreneurs, we learn and implement the concept of delayed gratification right from the childhood.So,we postpone the purchase of any good till whatever time it is possible with a view that in future we will be able to buy a much better version of that since our saving today would compound in future