Question

Social media platforms enable communication between communities of people who share common interests or activities. You have been assigned the responsibility of managing your company’s social media communication. Discuss any three major considerations for effective and secure social media use,

Answer 1

1.Create a social media policy

If your business is using social media—or getting ready to—you need a social media policy.

At minimum, your social media policy should include:

• Brand guidelines that explain how to talk about your company on social
• Rules related to confidentiality and personal social media use
• Which departments or team members are responsible for each social media account
• Guidelines related to copyright and confidentiality
• Guidelines on how to create an effective password and how often to change passwords
• Expectations for keeping software and devices updated
• How to identify and avoid scams, attacks, and other security threats.
• 2.Train your staff on social media security best practices:

• Even the best social media policy won’t protect your organization if your employees don’t follow it. While your policy should be easy to understand, training will give employees the chance to engage, ask questions, and get a sense of how important it is to follow.

• 3.Put someone in charge

  Designating a key person as the eyes and ears of your social presence can go a long way towards mitigating risks. This person should own your social media policy, monitor your brand’s social presence, and determine who has publishing access. This person should also be a key player in the development of your social media strategy.