Discuss the following Why use VALS and psychographic segmentation? Which marketers would benefit most from VALS...

Discuss the following

Why use VALS and psychographic segmentation?

Which marketers would benefit most from VALS segmentation? Why?

Minimum of 200 words

Expert Solution

1) Values and Life Style segmentation will be used in psychographic segmentation of customers. It helps in offering such products or services which matches the mindsets of the consumers. Companies offer products which suits the lifestyles of the various customer groups like young children like bold and attractive color clothing’s where professional or a CEO will look for dashing and cool formals. VALS divides the customer’s types like innovators, achievers, thinkers, survivors etc.

2) In my view, Marketers of apparel and clothing’s will be quite beneficial with VALS. Fast moving companies Goods (FMCG) companies can offer products as per the values, attitude and lifestyles of the customers. Even, companies working in health and wellness will be getting good response of customers with the help of VAL’s methodology. When a marketer chooses a particular segment then he will go for in-depth research and prepare a good report.

keosha answered 1 year ago

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