In: Economics
International Advertising Scenario
The Quik-Vac Vacuum Corporation manufactures small, inexpensive vacuum cleaners that work on re-chargeable batteries. Quik-Vac customers typically live in small apartments or other tight spaces where a large vacuum cleaner is unnecessary. Quik-Vac managers believe there is a market for the vacuums outside of the United States, especially in communities where living space is restricted. The Quik-Vac marketing department has been assigned the task of creating an advertising campaign to introduce Quik-Vac’s offerings to global consumers.
Which of the following would most likely benefit Quik-Vac due to the firm’s lack of experience in international markets?
advertising Quik-Vac products on the Internet
using the Quik-Vac sales and marketing departments
translating U.S. Quik-Vac commercials into other languages
hiring Ogilvy & Mather, a global advertising agency
hiring Ogilvy & Mather, a global advertising agency
(As the company lacks experience in international markets so it should use global advertising agencies to help advertise its product according to needs of different countries.)