Question

In: Economics

Which of the following would most likely benefit Quik-Vac due to the firm’s lack of experience in international markets?

International Advertising Scenario

The Quik-Vac Vacuum Corporation manufactures small, inexpensive vacuum cleaners that work on re-chargeable batteries. Quik-Vac customers typically live in small apartments or other tight spaces where a large vacuum cleaner is unnecessary. Quik-Vac managers believe there is a market for the vacuums outside of the United States, especially in communities where living space is restricted. The Quik-Vac marketing department has been assigned the task of creating an advertising campaign to introduce Quik-Vac’s offerings to global consumers.

Which of the following would most likely benefit Quik-Vac due to the firm’s lack of experience in international markets?

advertising Quik-Vac products on the Internet

using the Quik-Vac sales and marketing departments

translating U.S. Quik-Vac commercials into other languages

hiring Ogilvy & Mather, a global advertising agency

Solutions

Expert Solution

hiring Ogilvy & Mather, a global advertising agency

(As the company lacks experience in international markets so it should use global advertising agencies to help advertise its product according to needs of different countries.)

Rahul Sunny answered 2 years ago
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