Question

Perform a SWOT analysis for shopping Center. Do you think the shopping center administrators consider the same factors when devising their strategy?

word count 650.

Answer 1

STRENGTHS ARE :

• RELAXED AND WELCOMING ENVIRONMENT/ATMOSPHERE
• DIVERSIFIED PRODUCTS UNDER ONE ROOF
• ENOUGH PARKING SPACE
• CENTRALIZED LOCATION IN THE CITY
• BUSINESS ASSOCIATIONS

WEAKNESS ARE:

• NO PROPER TAKEAWAY OUTLETS
• LACKING AMBIANCE
• NO PROPER AMENITIES LIKE TOILETS
• LIMITED WORKING SPACE/CONGESTED
• ACCESS TO SHOP IS DIFFICULT
• TRAFFIC JAMS IF PETROL STATION IS NEARBY

OPPORTUNITIES ARE:

• EXPAND THE PARKING SPACE
• MORE RANGE OF PRODUCTS/BRANDS
• MORE BUSINESS ASSOCIATIONS WITH OTHER BRANDS
• PERSONALIZED SERVICES CAN BE DELIVERED
• BUILDING GOOD RELATIONSHIP WITH SUPPLIERS.

THREATS ARE:

• CHANGES IN TASTE AND PREFERENCES OF CONSUMERS
• CHANGES IN FASHION
• DECLINE IN DEMAND
• COMPETITORS
• PRICE WARS
• POLITICAL UNCERTAIN CONDITIONS.

I THINK, MOST OF THE SHOPPING CENTER ADMINISTRATORS DO TAKE CARE OF THESE FACTORS WHILE DEVISING THEIR STRATEGIES BECAUSE THESE ARE THE BASIS FOR THEIR EXISTENCE. IF THEY WOULD IGNORE THESE FACTORS AND DEVISE A TOTALLY DIFFERENT STRATEGY, THAT WILL NOT WORK AND WOULD BRING LOSSES/ NEGATIVE RESULTS FOR THE FIRM. SO, THEY CANNOT AFFORD THIS. THEREFORE, THEY HAVE TO GO BY THESE FACTORS BEFORE DEVISING ANY STRATEGY. ALTHOUGH THERE MIGHT BE CASES WHERE THEY HAVE TO MAKE CHANGES IN THEIR STRATEGIES DUE TO THESE FACTORS OR SOME FACTORS MAY SHIFT FROM STRENGHTS TO WEAKNESSES OR FROM OPPORTUNITIES TO THREATS AND VICE VERSA. SO, THE ADMINISTRATORS HAVE TO TAKE CARE OF THESE AND SHOULD FOLLOW THE CHANGES.