Question

Do an overview on Roogenic Company and a SWOT analysis.

Answer 1

Roogenic Company

Roogenic is a family owned all-natural health food company specialising in Australian Native Plants. They are a premium supplier and market leader of Australian bush teas, spices, infused honey and other products that are individually made with care in Australia.

The range of Australian products are packed full of organically grown and wildly harvested ingredients and are carefully selected for their natural properties.

It is the Roogenic vision to help foster this local food movement within Australia and around the world, encouraging the growth of Australian culture and bring a unique taste of Australian spirit into your home.

SWOT ANALYSIS

• Strengths: characteristics of the business or project that give it an advantage over others.
• Weaknesses: characteristics of the business that place the business or project at a disadvantage relative to others.
• Opportunities: elements in the environment that the business or project could exploit to its advantage.
• Threats: elements in the environment that could cause trouble for the business or project.

Below is an example SWOT analysis of a market position of a small management consultancy with specialism in HRM

Strengths	Weaknesses	Opportunities	Threats
Reputation in marketplace	Shortage of consultants at operating level rather than partner level	Well established position with a well-defined market niche	Large consultancies operating at a minor level
Expertise at partner level in HRM consultancy	Unable to deal with multidisciplinary assignments because of size or lack of ability	Identified market for consultancy in areas other than HRM	Other small consultancies looking to invade the marketplace