Question

What is advertising copy. Briefly discuss the elements of advertising copy. Answer in 200 words

Answer 1

Advertising copy:-

Advertising copy is the main component in any advertisement where everything written and spoken is recorded . It is most importantly designed to pass through the message that the advertisement is directed at the set of audience or consumers.

Advertising copy is different for different media. In print media it consists of all the headlines that is relevant , the sub headlines and attributes of that media which also contains slogans, logo , name of the company that is associated with the advert (brand) .

In other words it is the collective memo of all the stages that are followed in carrying out an advertisement.

An effective advertising copy is considered when it reaches its set objectives and goals of penetrating through the targeted customers and satisfied producers helping in framing a favourable attitude towards the brand targeted in the advertisement.

The elements of advertising copy :

It is short and concise.

--- that means the copy needs to be thoroughly drafted so that it retains the soul of the message needed to be conveyed without compromising the content and also shows brevity which is needed and favourable.

- Unambiguity

-- directly targets what it needs to portray through the advert . It can interpreted well by the readers by including a regional and community related touch in framing.

- Distinct

The advertising copy is personalized according to the needs of the target consumers to give an impression of connecting on a personal level.