Question

Discuss the elements of a creative plan in advertising

Answer 1

Q) Discuss the elements of a creative plan in advertising.
Ans- Definition: Advertising it is a means of communication between the users of a product or service.

Before we go further deep in topic, lets understand the advertising process.

a) Advertising strategy - Message tosolve a communication related problem.

b) Big Idea - It is to check that the idea for communication in the strategic message is a creative one.

c) Creative Execution - It is in the form of story, words, script and color.

d) Tactics - These are the decision related to method and media of advertising.

Crestive plan is the choices required to develop marketing/advertising message. According to Young's Model there are 5 steps :

a) Immersion - It is the process of immersing ourself in the problem and gathering background data.

b) Digestion - Taking the informataion and try to resolve it.

c) Incubation - Try to resolve the problem out of mind, and letting ideas develop.

d) Illumination - The generation of ideas and finding of solution.

e) Verification - It involves solving of problem, through refining and polishing of ideas.