Question

In essay form, discuss.

400 words

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Choose a product that you like or use on a regular basis. Analyze the product across the eight (8) product characteristics we discussed in class. Where does the product perform well? Where does the product struggle? Discuss at least three (3) of the product characteristics in-depth and make at least two (2) recommendations for how to improve the product.

8 characteristics

Performance.

Features.

Reliability.

Conformance.

Durability.

Serviceability.

Aesthetics or Style.

Perceived Quality.

Answer 1

Quality can only be defined by what value does a customer give do a product, as ideology changes from one person to another the norms of quality and the meaning of quality all the changes hence defining the quality is a task.

As is no statistical measurement of the quality, we can just compare it to the best product available as per the customer hence understanding equality is it difficult term.

By defining norms as for you for your standards of quality and later comparing them just by seeing the product or services, you can improve the understanding of equality. Having experience in different fields and two goats different products or services also increases the understanding of quality. By improving the level of perfection you can improve understanding of quality as perfection is directly correlated with the quality. When a product or services meet your requirements fulfill the quality standard as per your thinking. Hey better understanding of the quality standards also helps in improving the understanding of the quality.

Garvin’s eight dimensions of quality are as follows

Performance

Performance can be defined as an operation characteristic of product which provides the maximum quality while using the product or services.

I am a consistent user of head and shoulders shampoo. Performance of this specific product is very good as it does remove the dandruff as per kids advertisement. I never found it harmful for my skin and the prices also very consistent since last decade.

Features

These are the additional characteristics of a product and increases the overall usability or enhances the general task for what the product is designed for.

This shampoo is advertise for its capabilities of removing dandruff from head. Work accordingly and usually does the job of removing the dandruff as well as maintaining my hair at a softer side. This type of features while not harming my scalp are very good for any shampoo in the specific segment.

Reliability

Reliability can be defined as a degree of dependability and trust that is the product working for a long. of time without any error.

I've been using this product for last 10 years and never faced any issue regarding quality or bad reaction with my skin. This performance is definitely consistent and very good.

Conformance

When Product is specified with some specifications and fulfill all the specifications when being used according to the standard set by the product provider falls under the conformance.

In this category shampoo performs good as well because it confirms all the given specification which were provided with the packaging of the shampoo.

Durability

It is a quality of a product which define a time period english the product works fine and does not show any physical or internal damage pin replacement becomes mandatory.

This condition does not apply to the product as this product does not require any kind of a special protection but it requires good packaging which is available in this is specific case and the packaging is of good quality.

Serviceability

Search disability is also a very critical quality of a product which define the promptness, proficiency, currency and easily repairing capabilities our product breaks down and is prone to repair.

This condition is also not applicable for the selected product as product is served across different part of the globe and have consistent delivery options rather than being serviced as it has no physical properties for being serviced or mechanized.

Aesthetics

Overall appearance of the product in terms of looks, feels,tastes, sound and like it depending upon the type of the product is very important. A product can be artistically attractive or it should give a positive feel to the customer.

Product is attractive and the packaging is very simple as well as elegant which gives it premium feel and provide adequate appearance for the product.

Perceived quality

How a consumer encodes the dimension of quality by his perception is one of the main and important task .

As we already discussed about the quality of the product, it is one of the best shampoos available in the market and has been very consistent over the years but not reducing qualities and implementing better Strategies for providing customer a better value for money product.

By following the above terms in determining the quality one can easily determine and improve the standards of the quality as they are the basic requirements of quality improvement. By following Garmin's eight dimension of quality we can improve the understanding of quality. Overall g characteristics given by him are the basic characteristics required for understanding quality. By doing a multi dimensional approach of Garvin's principles one can easily increase its understanding of the quality.