Question

In: Economics

How can Whole Food modify its business-level strategy to both increase your overall level of satisfaction...

How can Whole Food modify its business-level strategy to both increase your overall level of satisfaction and to attract new customers?

Solutions

Expert Solution

  • Whole food is a food ,that is produced in limited quantity and which is free of any additives or artificial substances.
  • Customer satisfaction is an important tool in a successful business. It is the overall evaluation of total purchase and consumption experience of good or services over time.
  • The whole food can modify its business level strategy by various methods:
    • They should have a strong brand identity. This would attract new customers and this will help them to reach a wide range of customers.
    • The company should establish itself as a leader in organic and natural food segment,and they should invest more in store quality and customer service. The service provided should satisfy them,which can attract them more.
    • They should compete with the industry leaders in order to get a high ranking in facility investment.
    • In order to place the customer services at high standards,they should incur high labor expenses.
    • The promises made by the company should be trustworthy. That is,they should value the word given to their customers and they should put it into practice. Once they are met,then it will be a key to win the minds of customers.
    • Once the business has qualified,the experience of the customers should be noted. Then it will be a way to understand the shortages and also to improve the business.

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