Question

How is the small business in food industry can improve their marketing strategy to increase their revenue then increase their employees salary?

Answer 1

The small business, i.e. hotel, restaurant in food industry by implementing below marketing strategy can increase their revenue and their employees salary.

1 By sending text messages to existing and new/prospective customers with discount offers can prove to be a good marketing strategy to increase the orders both online and offline/footfall of customers and same will contributes in terms of increased revenue and employess salary.

2 By giving special discounts for a week continuously like Thanks Giving Day, Ester, New Year etc can also be a good marketing strategy to increase demand/oder and accordingly revenue and then employees salary.

3 By advertising in local news papers, radio, advertising in electronic media as well as on social media platforms, i.e. Facebook, etc. can also be a good strategy to increase revenue and then employees salary because media including social media platforms is accessed by crores of crores of people and can influence eating habits of people but same should be supported by good quality and affordable food products.

4 By celebrating any big personality's birthday, i.e. Mother Teresa, Abraham Lincoln, etc. can also be a good marketing strategy to influence customers by decorating the food chain, i.e. restaurant with the memories of celebrities/big personalities and advertising the same in media and even inviting media to cover that occassion can also attract customers to come to restaurant/hotel and this will result into increase in customers footfall and will finally increase revenue and employees salary.

5 By celebrating women's day, valentine's day, earth day, etc. is also a good marketing strategy to increase the revenue and employees salary.

6 By sending emails to customers/people will also work in a good way and very oftenly it should have discount offers and this is a good marketing strategy tool increase revenue and employees salary.

7 By asking people about their food choice in the way of verbal feedback at shopping environment/market/shopping mall, their food behaviour can also be known and accordingly adjustments can be be made in food products and menu list and this will definitely increase the sales, revenue and finally employees salary.

8 By advertising in cabs, i.e. print advertisements on cabs can also influence people's behaviours and accordingly will increase sales of food products of small food business/restaurant/hotel its revenue and then of course employees salary too.

9 By organising foody contests on certain occassions can also be a good marketing strategy to grab attention of people and finally it will help in increasing revenue and employees salary.

10 By advertising in food magzines also helps in increasing sales, revenue and same will automatically help in increasing employees salary too.

11 By asking local celebrities, who have good fan following, to give review about their food products but definitely after asking local celebrities to taste the products on their own can also be good marketing strategy to grab attention of its followers and accordingly same will contribute in increased sales, revenue and finaaly employees salary.