Question

Organizational Deficiencies

Using your selected organization, identify any deficiencies within the company. This may include leadership, hiring, structure, marketing, supply chain, anything that impacts your company's bottom line or organizational image.

This paper should be no more than 2 pages. Use references where needed to support your position.

(MY COMPANY IS UNDER ARMOUR, THIS IS THE COMPANY THAT I SELECTED) (PLEASE TYPE THE ANSWER, DO NOT WRITE) (PLEASE BE VERY DETAILED)

Answer 1

Under Armour is an American company founded on 25th September, 1996 by Kelvin Plank. The company manufactures footwear, casual and sports apparels.

In the long run from 1996 it has been very successful company and in competition with well known manufactures of the same products like Nike and Adidas. It has also been involved in the different facets of the world community. Like it sponsored Baseball Factory's Premium Video Program which holds more than hundred events for youth athletes across the United States annually. It's marketing strategies goes well with the promotion of it's products by sponsorship agreements with many celebrity atheletes, professional teams and college athletic teams, a field in which it competes with other sports apparels companies.

Besides all these Under Armour was drawn back by it's move of praising President Trump on February 7, 2017, two weeks into the presidency of Donald Trump. During a CNBC interview Kevin Plank declared that it is a real asset for the country to have such a pro business president. This statement immediately drew strong public attention and within 24 hours the hashtag #Boycottunderarmour started trending on Twitter. A week later to that Plank tried to clarify his comment but it was too late and plenty of damage was already done. It led to a huge fall in it's market shares and a controversial among it's consumers though it was not intended to.

This was the move that affect the Under Armour's bottom line. I would suggest that being a businessman or a public figure you should be quite attentive regarding expressing your views and mostly when it points any political issue. Even though it's everyone's right to express their views, one need to be very careful with talking about political people specially when you are a businessman as it can draw your consumers against you and affects your very first motive of selling and thus the whole organization.