Question

The purpose of this assignment is to identify an organizational problem to solve within your current workplace or industrywhiuch is in the research field conducting surveys and construct a problem statement that can be used as the basis for an action research project.

For this assignment, the first step is to identify an organizational problem to solve within your current workplace or industry. This is an opportunity for you to apply your learning while addressing a real-world problem.

Part of completing an action research project is clearly identifying and stating the organizational problem that needs to be resolved through the use of a problem statement. The problem statement must clearly articulate the single goal of the action research project. Use what you have learned in the Topic Materials to construct a problem statement for your action research project. Read and complete the "Writing a Problem Statement" handout to construct your problem statement. Submit the completed handout to your instructor.

Your problem statement will eventually become part of your final business proposal that will be submitted in Topic 8.

Writing a Problem Statement

When writing a problem statement, it is important to clearly identify and state the organizational problem that needs to be resolved. To articulate this information clearly, the following pieces can be used as building blocks for the statement.

Original problem or focus question	Restate the initial problem that launched the inquiry process, or rewrite the focus question or one of the clarifying questions as a statement.
Stakeholders who are most affected by the problem	Identify who is most directly impacted by this problem. Alternately, who would benefit the most if this problem were resolved?
Type of problem	For example, is the problem based upon skills, attitudes, knowledge, resources, competition, defects, or something else?
Suspected cause(s) of the problem	Based on the data analysis or the root cause analysis, what does the team think is the most significant cause or causes contributing to this problem? What, if addressed, would make the greatest impact on resolving the problem? Include specific evidence.
Goal for improvement and long-term impact	Describe the target for impact. The goal should be measurable.
Impact to stakeholders	Describe possible impacts to stakeholders if the problem is not addressed.
Proposal for addressing the problem	The proposal is a high-level strategy that represents promising practices drawn from research, local knowledge, and local expertise. Note sources, if possible, when presenting this information. This proposal will become the basis for subsequent action planning.
Final problem statement	Tie the above statements into three to five coherent sentences that could be easily understood by a wide range of stakeholders.

Sample Writing a Problem Statement Worksheet

Original problem or focus question	· Call center representatives are not meeting quality standards.
Stakeholders who are most affected by the problem	· External customers and call center representatives
Impact to stakeholders	· Loss of customers and revenue · Lower performance evaluations for representatives · Higher call center attrition · Potential missed service level agreements (fines)
Type of problem	· Skills and Resources: Without the appropriate skills training and tools to perform the job, the call center representatives are not prepared to succeed in their positions.
Suspected cause(s) of the problem	· Call center representatives do not receive adequate training. · There are insufficient online resources for representatives to refer to in production. · There are insufficient management resources for coaching and mentoring representatives.
Goal for improvement and long-term impact	· The call center will achieve a 99.8% quality rating with no more than 2% of the staff on quality action plans.
Proposal for addressing the problem	· Increase training time to meet industry standards. · Provide relevant, updated online tools for call center representatives.
Final problem statement	· Many call center representatives are not achieving quality standards, thereby contributing to the overall low quality rating (92%) for the call center. Through data and process evaluation, it was determined that the training time for call center representatives is 30% less than other similar call centers, which may contribute to lack of skills training. In addition, the online tools available to the call center representatives are not updated frequently with procedural changes and do not contain all required information necessary for representatives to perform their job. The low quality over the past 6 months has resulted in a 2% decrease in customers and a $550,000 loss in annual revenue. Decreased employee satisfaction in the call center due to the issue has contributed to a 5% increase in voluntary attrition, which costs the business $80,000 annually. There is an opportunity to improve quality and reduce both customer and employee attrition by addressing the skills training and resource issue in the call center.

Answer 1

Original problem or focus question	Customers are not returning for repeat purchase at the store.
Stakeholders who are most affected by the problem	· Prospective customers, employees, Brand ,Competitors
Impact to stakeholders	Loss of customers and revenue Lower sales Higher cost per square feet area of the outlet Prospective customers through word of mouth are not getting converted in sales number. Less footfalls
Type of problem	Analysis of customer opinion regarding the outlet and all the affecting parameters needs to be done.
Suspected cause(s) of the problem	Prices are high compared to close competitors In store factors Dissatisfaction of a retail parameter. Better competitors strategy.
Goal for improvement and long-term impact	Retail store outlet needs to retain 60 % of shoppers in a month and persuade for repeat purchase.
Proposal for addressing the problem	Research factors leading to reduced retail store visit. Finding out factors from customers to lure them for repeat purchase from the store outlet.
Final problem statement	The footfall as well as repeat purchase of present customer from the retail store outlet is diminishing. This had led to low profitability and high overhead spread on limited sales number. In order to fix the problem, research of customer expectations and competitors strategy that could be a determining factor for the cause of problem.