Question

write down the market analysis of Zimmer biomet? and also talk about its competitors?

Answer 1

Solution:

The market Analysis of Zimmer Biomet:

The market analysis includes an overall view of the company, the competitors, investment etc.

1. Description and Outlook: Zimmer Biomet manufactures and commercializes sports medicine, joint replacement and orthopedic reconstructive products.
   It's headquarters is located in Warsaw, Indiana. Zimmer Biomet generates $369.9K in revenue per employee Zimmer Biomet's top competitor is DePuy Synthes, led by Colin Ward, who is their General Manager. It is a medical device company,it was founded in 1972 by Justin O. Zimmer to manufacture aluminium Spilnts. Zimmer Biomet operates in more than 25 countries and sells product in more than 100 countries.
2. Target Market: Zimmer Biomet works in the Field of Medical science, It has been growing rapidly in the musculoskeletal and healthcare industry. Zimmer designs, develops, manufactures and markets orthopaedics products, including knee, hip, shoulder, elbow, foot and ankle artificial joints and dental prostheses.
3. Competitive Analysis: Zimmer Biomet's top competitor includesWright Medical, Globus Medical, NuVasive, Exactech, Orthofix, Varian Medical Systems, Edwards Lifesciences, Stryker, Medtronic, Becton Dickinson and Dentsply Sirona.

• Competitive Strenths and Weaknesses of Zimmer Biotech:
• Strenths

1. High Level of Customer Satisfaction.
2. Highly Skilled Workforce through succesful training and learning programs.
3. Strong Dealer Community.
4. Zimmer has a successful track record of mergers and acquistion.
5. it has a strong base of reliable suppliers.

• Weaknesses:

1. Limited expansion model
2. Inventory is high as compared to the supply
3. Lack of proper financial planning i.e the current asset ratio annd liquid asset ratio suggests company can use cash more efficiently.
4. More investment required in new technologies as compared to scale of expansion and geographies of the company.
5. Limited succes outside core business as it has faced various challenges in moving to other product segments.

• Opportunities:

1. Online channels can provide new markets.
2. New Trends in consumer markets can provide new opportunities for zimmer.
3. The new technology can provide zimmer to practice differentiated pricing Strategy.
4. Stable Free cah flows can provide new opportunities to invest in new segments of the market.

• Threats:

1. as the company operates in numerous countries , it suffers currency fluctuations.
2. Liability laws of various countries are different.
3. Intense competition among the companies because of the stable profitability in the market.
4. Local Distributors and their increasing strength has possesed greater threats in local markets.

4. Projections:

• Market Share:

  Revenue of $7.98B. It's Net Income $1.13B The 2019 Sales Growth showed an increment 0.6% and the no. of  employees currently working in the organization is 19,900.