1. Which components would a retail organization consider while surveying/assessing the suitability of its products for...

1. Which components would a retail organization consider while surveying/assessing the suitability of its products for internet sales?

2.You are recently recruited as a marketing manager in an organization selling items in the business-to-business division. At present, the organization just has a constrained site containing electronic versions of its leaflets. You need to persuade the executives of the advantages of putting resources into the site to give more benefits to the organization. how will you present your case?

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Expert Solution

1. There are various factors or components which need to be considered for assessing the suitability of it's products for internet sales:

Internal strength, i.e. capability to manage online sales. This includes IT software , professionals for designing and maintaining the software as well as delivery personnel.
Customer preference in the locality.
Area to be covered for delivery. This would help determine the transportation.
Availability of products
Average standard of living
Income and affordability.
Necessity of the product or desire for the product.

2. Firstly, you would need to present the effectiveness of the presently functioning website. Then, you need to compare with the websites of organization's competitor firms. Further, ideas of how this digital platform can be enhanced. Results and benefits that could be reaped . Ultimately, how this could be achieved along with the neccessary inputs, i.e. IT professionals, knowledge and designing input, finance, etc.

keosha answered 2 days ago

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