Marketing Plan The Internet provides the small business access to potential customers around the world. Countries...

Marketing Plan

The Internet provides the small business access to potential customers around the world. Countries want to promote exports because selling goods and services to people in other nations creates jobs at home. The United States has an agency that provides assistance and even provides loans and loan guarantees to assist US businesses in increasing sales to customers in other nations. It is called the Export Import Bank of the United States (often called Ex-Im Bank), and they do have programs for small businesses.

Visit the Ex-Im Bank website and explore the products they have to assist small businesses. You might also find the tutorial Take Your Business Global—An Introduction to Exporting from the Small Business Administration (SBA) useful. Visit the Take Your Business Global to access the tutorial.

Discuss a marketing plan that a US small business could use to leverage the power of the Internet and the Ex-Im Bank products to establish a competitive advantage in the global marketplace.

Expert Solution

Rahul Sunny answered 3 years ago

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