Question

Prepare the Implement and Control the Marketing Plan section of your Marketing Plan for your focus company. Use the Build a Marketing Plan Template (also available following p. 72) to assist you and be sure to include your responses to each question in that template.

You should use the questions listed in each section of Part D on the template to formulate your responses. However, your responses should be in paragraph format, not bullet points or Q & A format. This will assist you when you pull together your final Project Summary in Module 14.

Note that there are five parts to this segment:

Part D-1 Action Plans (5 pts)

Part D-2 Responsibility (5 pts)

Part D-3 Time Line (5 pts)

Part D-4 Budget (5 pts)

Part D-5 Measurement and Control (5 pts).

Your final submission must be written in APA format style. Information on APA style can be found in the Course Project Folder on the Learning Modules page and in the Orientation for this course. Spelling and grammar do count, so utilize the spell check feature to assist you if needed.

Part D-1: Action Plans (5 pts)

Think about this section from a Marketing Executive position, with you as the Marketing Executive of your focus company. How will you make your marketing plan happen?

Part D-2: Responsibility (5 pts)

Who is responsible for accomplishing each aspect of implementing this plan? What is the title of the person who you would assign to do these tasks/objectives?

Part D-3: Time Line (5 pts)

What is the timing for each of the elements of your plan? In other words, when would you start and complete these decisions in your strategy? What is your anticipated deadline?

Part D-4: Budget (5 pts)

Estimate the budget you will need and how much you are willing to spend for each objective.

Part D-5: Measurement and Control (5 pts)

How will you measure the actual performance of this plan using metrics and compare it to your planned performance? If you included this in your Objectives and Strategies segments already, it is much easier to measure and evaluate these implementation questions. Be as specific as possible in your plan. Assign deadline dates, budgets, responsibilities, and elaborate on how you will measure the effectiveness of your plan. Review the concept of marketing metrics and use these to measure and evaluate your plan.

Answer 1

INTRODUCTION :

For any business entity, it is important to have a roadmap or blueprint of what the team will do, how the team will perform it's work, it's deadlines, important responsibilities, accountability, budget etc. The starting of every strategy is done by fromulating an action plan which is then followed by assigning responsibilities , then comes the time line which is then followed by budget and last but not the least measurement and contol. We will discuss each point here.

As a marketing executive, we know we are into the marketing department of the organisation. A marketing department is a direct source of revenue for any organisation. Therefore,planning process needs to be accurate and within the stipulated time frame. As a merketing executive, let us suppose we are into the textile business and manufactures different clothing for every age group. Thus, let us assume of marketing Casual T-shirts. Now let's see how we will go about the whole procedure.

PART D : ACTION PLAN :-

As a marketing executive, you will first from a team for this project. Let's make a group of 10 people who will co-ordinate and sell the targeted casual t-shirts in the market. Our objective is to earn a profit of $500 in this month and cover our target area which is the teenage and college going students. Before reaching our target, the plan is take a random survey of the market and what kind of t-shirts is most prefereable by the young people these days. This may include the design, colour, branded or non-branded, sporty look or floral look etc. this will help in getting a clear cut idea as to how many and what kind of casual t-shirts is to be manufactured and sold in the market.

PART D : RESPONSIBILITY :-

To carry on with the questionnaire and survey, assign all 10 employees to go to different college areas, libraries, malls, sports club to carry out the survey for 10 days. This will help in gaining a rich information regarding the taste and preference. After 10 days, a statistical data will be made out of this which will be done by 5 employees and the rest 5 employees will take the resuts to the manufacturing depatment in order to start giving orders. This whole task should take 1 week. Once the data and lot is ready, we are done on research part and can carry on with selling the casual t-shirts in the market.

PART D : TIME LINE :-

The time line assigned to this work is 25 days (excluding holidays). The whole work is done in 17 days approximately but one needs to have buffer days in hand if anything unfortunate happens. Thus we have a buffer time of 8 days which will be enough for a team of 10 to work on the project and also earn the assigned project.

PART D : BUDGET :-

The budget assigned for this whole project is $250. This will include the expenses of whole survey process which will include making of questionnaire, taking the survey of the targer group, making of stats after collection of data and last but not the least maunfacturing of casual t-shirts and sending to different outlets. The whole budget is for 25 days and we expect a profit of $250 above the assigned budget.

PART D : MEASUREMENT AND CONTROL :-

This is also one of the most crucial step in the whole process. It will the duty of the Marketing Executive to make sure that no unnecessary damages happen and that the whole work is done effectively and efficiently. Many a times, it so happens that the budget made is crossed due to negligence. Thus, avoiding of defective pieces of casual t-shirts will be taken into consideration by the marketing executive.

CONCLUSION :

Now, measuring of the actual performance with the planned performance will happen when after each step the follow up of the work is taken. Here, after making the survey, it should be checked whether or not it includes all the points. This is indeed a mandatory step because that is the foundation of the project which will help us know the taste and preference of the customers. Similarly, the manufacturing process needs a follow up too. This is the reason why any organisation takes buffer days in hand. By doing so we can measure the actual performance with our planned performance.