Question

There are eight different important factors in e-commerce website design, which are:

• Functionality
• Informational
• Ease of Use
• Redundant Navigation
• Ease of Purchase
• Multi-Browser functionality
• Simple graphics
• Legible text.

Topic: Go to an e-commerce website of your choosing and evaluate its effectiveness according to the basic criteria mentioned above.

Answer 1

SOLUTION ;-

e-commerce websites are the online platforms where a user can buy products of his/her choice without the necessity to visit the store physically.

Below are the important aspects for designing an e-commerce website.

FUNCTIONALITY ; -

The Functionality of a e-commerce website refers to the time taken to load the website on a browser. The faster the loading time, the better is its functionality .

INFORMATIONAL ;-

The customers are keen in buying a product from an e-commerce site provided that it is worth the price. Hence, it is necessary to convey the information regarding the product in detail. Providing the information may include images of the product, providing textual information, video demonstration of the product etc .

EASE OF USE ;-

An e-commerce site may be used by different age group and also by people belonging to different background. Hence, an e-commerce must be developed in a more efficient way such that it is easy to use and operate.

REDUNDANT NAVIGATION ;-

When a user makes a specific query regarding a product, several links are generated for a product. Some of the results generated are irrelevant to the customer. Sometimes, these query searches may be irritating for the users due to redundant (duplicate/repeated) navigation. Hence, it must be taken into consideration for building a proficient e-commerce website.

EASE OF PURCHASE ;-

This is the key factor for an e-commerce success story. Ease of purchase not only refers to the minimum number of clicks the user does while shopping a product online but also to the modes of payment. There are options such as Credit card banking, Debit card banking, Mobile banking, net banking, use of online wallets, Cash on Delivery options etc. These features provide flexibility for the customers to prefer their own choice of payment.

MULTI-BROWSER FUNCTIONALITY ;-

Different users browse for an item from different devices. Different devices have different browsers. Hence, while developing an competent e-commerce website, it must be taken into contemplation that it works with most of the browsers seamlessly. Additionally, it must support for landscape and portrait mode of browsing in mobile devices.

SIMPLE GRAPHICS ;-

A popular saying is that “A picture/image is worth a thousand words”. Hence, appropriate measures must be taken to ensure that the graphics/visual components of e-commerce website are simple, clean and elegant.

LEGIBLE TEXT ;-

Legible text refers to the clarity in reading/understanding the textual information evident on the e-commerce website. The common preference for representing the textual information, white background with black text is ideal. The use of colored text is optional to represent some additional details regarding the product such as out of stock/deals of the day etc.