Question

There are eight different important factors in e-commerce website design, which are:

Functionality

Informational

Ease of Use

Redundant Navigation

Ease of Purshase

Multi-Browser functionality

Simple graphics

Legible text.

Go to an e-commerce website of your choosing and evaluate it's effectiveness according to the basic criteria mentioned above.

Answer 1

Realtor.com is a complete real estate solution website which offers a complete solution related to every option within the segment of sales, rental, as well as purchase, of homes along with real estate, across a wide price range and style of homes and property. It also provides for financing solutions for purchase of property, as well as, mortgage. It also offers every related service for real estate, including buying, selling, renting, moving, financing, home improvement and Research services. It provides support services for providing guidance to buyers on identifying the perfect home or property for them. It also helps in maintenance of homes by educating owners through articles on the website. The website is very attractively designed with the home page displaying available homes as well as all real estate properties in news along with the very popular as well as celebrity homes. It also provides interesting videos and mortgage rates for the day. The website holds the interest of the visitor and is easy to use with all the major areas of interest placed on the landing page. It engages the visitor by posting information, relevant news and helpful articles which are of great value for the visitor but may not be truly valuable for the company. This gives the visitor a feeling of being important and cared for by making the website about them rather than the company. The YOU is very important while communicating with customers be it through promotions or websites, a company communicating about ME fails to engage the customers or visitors. Engaging means to have the complete attention of, and ensure the involvement of the target audience, through empathetic and inclusive approach. Engagement ensures interest and attention for a relative time period and not just for the moment. To be engaging a message has to be about the targeted audience and not about the company itself. Every individual is essentially self focused, especially in relation to products and organisations with which they have no personal relationship. They can only be engaged through a message which is about them and their benefits rather than the achievements of an organisation and its quantum of business. To ensure engagement the message should clearly depict the benefits that would accrue to the individual through the product or service provided. Engaging message essentially needs to fulfill these requirements.

All relevant information of interest to the visitor and extra information to engage and capture interest is presented in an easy scroll down format. Extremely easy to navigate with all relevant tools which maybe required to make a decision or exercise an option also made available. The search for required property is very easy due to the design and arrangement of the options. No consideration for the needs of the customer has been ignored or neglected. The website gives an extremely satisfying feeling of having provided a wide range of options, all required tools along with expert advise to help decide on the purchase and the mode of payment which would be most viable. It also provides suggestions on other similar properties or which areas are currently in demand. Overall an extremely satisactory experience with superlative designing and presentation. The graphics and fonts are clear and enhance overall appearance. All required legal and statutory information is included. The information is so exhaustive and complete for every relevant topic alongwith easy operability, that the website feels like a conglomerate bringing the entire process involved in a realestate transaction to your fingertips, including research.