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I will sell mobile phones.
The 5 P's of marketing will be used as :
- Product : the product i want to market is a mobile phone, so i
will make sure that the product has warranty of atleast 2 years
which i will advertise so that customers are assured of after sale
services. Once, the customers are assured of the product and have
been given warranty for it , this will enhance the sales of the
product.
- Price: Since, the mobile phone market is already flooded with a
lot of options available for the customers , i would ensure that
keeping in mind all the features offered i would charge a
reasonable price for the product.
- Place: nowadays as people are more inclined to purchase
electronics online. I would ensure that my products are listed on
the online platform and my products are offered at a discount on
these platforms . This would ensure that there is no location
barrier for my products and a wide array of customers are
reached.
- People: Since, i wish to take my business online, i need to
ensure that my staffs is adequately trained to handle the large
volume of orders and shipment. I need to create a website to mange
my orders and my staff has to be trained to supervise the orders
and ensure timely delivery.
- Promotion : i would use Google ad words, digital marketing and
extensively promote and use hoardings and banners to advertise my
product both online and offline.