(11) Marketing Use an existing product (or make one up) and describe how you would use...

(11) Marketing

Use an existing product (or make one up) and describe how you would use the five p's to advertise for that product.

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(11)

I will sell mobile phones.

The 5 P's of marketing will be used as :

Product : the product i want to market is a mobile phone, so i will make sure that the product has warranty of atleast 2 years which i will advertise so that customers are assured of after sale services. Once, the customers are assured of the product and have been given warranty for it , this will enhance the sales of the product.
Price: Since, the mobile phone market is already flooded with a lot of options available for the customers , i would ensure that keeping in mind all the features offered i would charge a reasonable price for the product.
Place: nowadays as people are more inclined to purchase electronics online. I would ensure that my products are listed on the online platform and my products are offered at a discount on these platforms . This would ensure that there is no location barrier for my products and a wide array of customers are reached.
People: Since, i wish to take my business online, i need to ensure that my staffs is adequately trained to handle the large volume of orders and shipment. I need to create a website to mange my orders and my staff has to be trained to supervise the orders and ensure timely delivery.
Promotion : i would use Google ad words, digital marketing and extensively promote and use hoardings and banners to advertise my product both online and offline.

jeff jeffy answered 1 year ago

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