Question

Internet Marketing:

Whats internet Marketing?

Discuss an existing company that use internet marketing?

how it use Internet marketing to promote one of its products?

which product and why?

what are the benefit of internet marketing ?

Support Information:

As in any new industry or concept, the Internet has its share of confusing buzzwords and jargon. A website produced by Matisse Enzer, presents a comprehensive glossary of Internet terms. http://www.matisse.net/files/glossary.html

Many traditional elements of marketing easily translate into Internet marketing such as price, product, place and promotion. For example in terms of “promotion” tactics consider the following:

Traditional Marketing                                                Internet Marketing

Broadcast advertising                                                    Banner ads

Direct Mail                                                                         E-mail

Press releases                                                                   Website

Promotions                                                                       Pressroom

Networking                                                                       Online Events

Word of Mouth                                                                 Chat rooms/listserv

                                                                                              Viral marketing

Answer 1

1.

Internet marketing refers to the use of internet based channels to promote the products & services and build the engagement with the consumers. Here, the internet based channels are emails, social media platforms, Google Adwords, Google search and mobile apps among the others. These channels are used by the marketers to build communication with the target audience on the basis of customized messages and convert them into a business. Besides, internet marketing also creates awareness and educate the consumers.

2.

For a real world example, Amazon is the eCommerce company that uses internet marketing. Primarily, Amazon uses email marketing by sending promotional emails to the prospective as well as existing consumers. Besides, Google Adwords & Bing Ads as a part of search engine marketing and Affiliate marketing are also being used by the company. It is the internet marketing, that has helped the company to spread its presence in different geographical areas with high level of precision.

3.

The company has created an ecommerce portal that attracts consumers who want to buy online. To bring these customers to the portal, the company creates ads using the web-link of selected products and sends it to the consumers via email. Once the ad in the email is clicked by the consumers, the person visit the portal and try to buy the product. It is the way, a business development or sale of the product takes place. On a similar note, when somebody searches any product on google, then ads created by the Amazon come out on top of the search page. When somebody clicks on the ad, then the person goes to the portal and buying of the product takes place.

Hence, internet marketing is used to drive the visitors to the portal where the different products are displayed. Afterwards, the consumers take decisions and buy the product.

4.

Internet marketing is helpful in those products that are of high value such as electronic gadgets, apparels and other high value items. Since these products have a high profit margin, then price can be reduced and competitive advantage over the offline sales is developed. It causes the increase in sales. Besides, the high value sales easily cover the express of internet marketing and the portal can be in profits. So, internet marketing is more conducive to the products who are high value as well as standardized.

5.

Benefits of internet marketing are as follows:

A. It can be effectively measured with flexibility in change in budget.

B. Less expensive in comparison to the traditional marketing

C. Geographical targeting & localization is possible

D. It works on 24X7 basis.

E. It can be stopped whenever a merchant wants to stop the internet marketing and cost can be controlled.