Question

The Internet provides a wonderful opportunity for doing marketing research and learning about various consumer markets. In this research paper, you will be preparing a report on the size, location, purchasing power, and market potential for the three largest minority target markets in the country—Hispanic Americans, African Americans, and Asian Americans.

Part 1 of the paper is to be in outline form. Part 2 will be narrative (paragraph.) subject is marketing.

Answer 1

HIspanic Americans: The spanish origin Americans are referred to as Hispanic Americans. They aare the second longest number after the native Americans. They are wide spread across the country.

• The most important of all is that the Hispanic families tend to be brand loyal once brand relationships are established. Further, Hispanics look to particular channels for specific needs,

especially club and mass merchandise and independent grocery, where Hispanics spend +20%, +36 percent and +15% more than non-Hispanics respectively.

Hence the product for the Hispanics will differ in the age category and will hence have a great variation.

• African Americans: African Americans contribute almost 13 % of the entire population.
• They are African natives who over a period of time have relocated to America while colonised.
• With a buying power of nearly $1 trillion annually, if African-Americans were a country, they