Question

In: Economics

The Internet provides a wonderful opportunity for doing marketing research and learning about various consumer markets....

The Internet provides a wonderful opportunity for doing marketing research and learning about various consumer markets. In this research paper, you will be preparing a report on the size, location, purchasing power, and market potential for the three largest minority target markets in the country—Hispanic Americans, African Americans, and Asian Americans.

Part 1 of the paper is to be in outline form. Part 2 will be narrative (paragraph.) subject is marketing.

Solutions

Expert Solution

HIspanic Americans: The spanish origin Americans are referred to as Hispanic Americans. They aare the second longest number after the native Americans. They are wide spread across the country.

  • The most important of all is that the Hispanic families tend to be brand loyal once brand relationships are established. Further, Hispanics look to particular channels for specific needs,

especially club and mass merchandise and independent grocery, where Hispanics spend +20%, +36 percent and +15% more than non-Hispanics respectively.

Hence the product for the Hispanics will differ in the age category and will hence have a great variation.

  • African Americans: African Americans contribute almost 13 % of the entire population.
  • They are African natives who over a period of time have relocated to America while colonised.
  • With a buying power of nearly $1 trillion annually, if African-Americans were a country, they

Related Solutions

Capital Investments in Emerging Markets Use the Internet and/or Strayer Learning Resource Center to research a...
Capital Investments in Emerging Markets Use the Internet and/or Strayer Learning Resource Center to research a global manufacturing company of your choice. Review the current plans that your selected company has identified for capital investments in emerging markets. Hint: You can find useful information on a company’s capital investment plans from their website and press releases. Write a five to six (5-6) page paper in which you: Suggest a methodology to supplement the traditional methods for evaluating the capital investments...
The wonderful thing about this course is it offers people the opportunity to be truly self-directed...
The wonderful thing about this course is it offers people the opportunity to be truly self-directed learners. You choose to learn what you want according to your interests. Moreover, your approaches will vary. In that vein, many a development in science has come from adapting tips, techniques, and concepts from other disciplines. Answer the following questions: In that spirit, remind us of your learning objective and please share with your cohorts some of your research strategies and source selection criteria....
Share your thoughts about marketing research from two perspectives: (a) As a consumer, which research method...
Share your thoughts about marketing research from two perspectives: (a) As a consumer, which research method do you find welcoming (meaning that you would not mind participating in the study as a consumer)? Will the right incentive lure you into a study? (b) As a marketing professional, which research method would you prefer to utilize?
As the director of Marketing Research Ltd, an organization that does marketing research for various kinds...
As the director of Marketing Research Ltd, an organization that does marketing research for various kinds of associations. Following is a marketing research situation that you are required to address. Your job is to make a report on the issue and to proposed answer to Debs John. Debs John, the proprietor of Maiz Beverages Supplies, was thinking about the dispatch of another item for which she expected to discover the beat of purchasers to choose further. She structured an survey...
By doing a search of the internet or by other research methods, find an example, or...
By doing a search of the internet or by other research methods, find an example, or a case study, of an organization that has used Unified Communications to their advantage. 1) What business problem was this organization trying to solve? 2) What was the current state of their communications technology infrastructure? 3) What unified communications technologies did they decide to deploy? What were the key components of this system? 4) How did they improve their business by implementing unified communications?...
When doing Machine Learning and Deep Learning (AI) research which language is better to use Java...
When doing Machine Learning and Deep Learning (AI) research which language is better to use Java or Python? When would you use Java and when would you use Python?
consumer focus is a marketing research firm that organizes focus groups for consumer – product companies....
consumer focus is a marketing research firm that organizes focus groups for consumer – product companies. Each focus group has eight individuals who are paid $50 per session to provide comments om new products. these focus groups meet in hotels and are led by a trained, independent, marketing specialists hired by consumer focus. Each specialist is paid a fixed retainer to conduct a minimum number of sessions and a per sessions fee of $2000. A consumer focus staff member attends...
I'm doing this research paper marketing plan and we chose Buffalo Wild Wings. Marketing Organization for...
I'm doing this research paper marketing plan and we chose Buffalo Wild Wings. Marketing Organization for buffalo wild wings? need big help with it, please.
What were the traditional ways of doing marketing research and what are some of the new...
What were the traditional ways of doing marketing research and what are some of the new ways? What are the benefits of the new ways of conducting research?
After having the opportunity to complete the Internet and Interactive Media Marketing course, what would you...
After having the opportunity to complete the Internet and Interactive Media Marketing course, what would you change and why? What topic particularly caught your interest and what do you want to know more about? Last, but not least, if you could share with the next class one piece of advice about this class, what would it be? Please note that this pertains to the class, the materials, flow/organization, etc.
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT