Question

As the director of Marketing Research Ltd, an organization that does marketing research for various kinds of associations. Following is a marketing research situation that you are required to address. Your job is to make a report on the issue and to proposed answer to Debs John.

Debs John, the proprietor of Maiz Beverages Supplies, was thinking about the dispatch of another item for which she expected to discover the beat of purchasers to choose further. She structured an survey for gathering information from individuals in the city and connected with the administrations of research students from the college for executing the fieldwork. Be that as it may, she saw them as non-cooperative at times and pondered whether the information provided was fudged.

Question

State the issues and potential solutions. Start by briefly arranging the issue in a fictional, but representative, retail organization in a Caribbean community, and address the issue in that specific circumstance.

Answer 1

The problem of Maiz Beverages Supplies

Here, in this case, the company Maiz Beverages Supplies interested to know about the market in detail. The company decides to conduct a market survey to gather information from people in a particular city. The company depends upon the research students from the college to collect data regarding potential customers. But the real issue is that the students did not exhibit required cooperation towards the company related to the matters connected with data collection. The company seriously doubts the genuineness of data collected by the students. In this situation, the company finds it difficult to take marketing decisions on the basis of the collected data.

Potential solutions for the problem

The following are the potential solutions for the problems faced by the company.

• Tell the students directly about what is expected of them.
• Give the students detailed instructions regarding the way in which the data is to be collected.
• Provide research training to students for the collection of quality data.
• Provide required tools to all data collectors.
• Proper supervision should be ensured throughout the data collection process.
• All the collected data should be verified.
• Evaluate a sample of the collected data in detail to revel problems if any.
• Proper remuneration should be granted on the basis of the quality of data collected.

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