Question

ABC is a local Perth based company. It manufactures cricket bats, balls and other accessories. It has experienced sales growth over the last 7 years. The company has implemented several automated systems in its assembly plan and employs a sales, technical specialist, cost, production and engineering managers. ABC has supply chain relationship with several local, interstate, and international companies for manufacturing bats, balls, and accessories. During early 2020 ABC experienced a major dislocation of its operation due to Covid-19 pandemics across the globe.

Required - What is the primary information needs of each manager during this period?

Specifically - sales, technical specialist, cost, production and engineering managers.

Answer 1

Information needs of each manager during this period-

SALES MANAGER:

The changed demand for the accessories in the local market ,different states and different countries, since projected demand based on previous sales won’t be appropriate as there would be a huge loss in the demand of the sports accessories due to pandemic.

TECHNICAL SPECIALIST:

Here technical specialist won’t require much new information, as his role of giving technical assistance in production of proper sports accessories hasn’t changed, he’ll still have to follow the same methods for assuring the quality of the gear.

COST:

Now since there will be less demand and hence less revenue, cost manager will need to assess the necessary cuts to be made in the salary of the workers to maintain satisfactory profit levels for the company(based on the ranks of the employees, cuts by the competitors etc.).

He’ll also have to collect information on the changed rates of both raw material and output, so as to make best profit margins possible.

PRODUCTION AND ENGINEERING:

Since he will be dealing with the production line, he’ll need to know the health status of the workers so as to avoid any kind of health issues among the workers caused due to spread of the virus.

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