Question

provide swot analysis for dogwood winnipeg coffee company

Answer 1

SWOT ANALYSIS OF DOGWOOD COFFEE

STRENGTH:

1. Quality focused specially in roasted coffee in Winnipeg

2. Mainly concerned about developing relationship in resource processing, knowing the craft of roasting, exploring the science of brewing and creating fun.

3 Dogwood Coffee is an authorised dealer of Synesso espresso machine for the Central Canadian Market.

4. Attractive store design so that customers can spend some quality time.

5. Positive attitude towards the brand

WEAKNESS:

1. Existing competitors are strong.

2. The company does not have its own app

3. The company website is static

4. More money invested in getting trained staff.

5. Less of sales promotion and advertisement

OPPORTUNITY:

1. Maximum number of customers are interested in trying different types of coffee.

2. Develop a customer relationship culture

3. Providing the customers with special offers.

4. Implement loyalty program plan for customers who are regular to the shop.

5. Build brand awareness.

THREATS :

1. It can be difficult to sell rare type of coffee

2. There are unpredictable elements that can affect the growth of coffee plants. Coffee can't be grown in extreme hor or cold weather.

3. During the current Pandemic customers are not willing to invest more than $5 in a coffee, they are searching for better deals.

4. Poor ratings and reviews on social media sites.

5. Supplier can increase the cost anytime.