Question

provide name of canadian tourism website an swot analysis with explanation

Answer 1

Name of the company which i have chosen is " Expedia Canada Corporation "

SWOT analysis is as follows:-

(1) Strengths

# One of the Expedia's strengths is their wide range of business services it provides. It offers large range of hospitality services and online travel solutions for customers, from car rental to cruises and local travel services. It maintains a strong user base in the international markets.

# Expedia also has a strong brand name and gains huge competitive advantage in the Online-travel market. Through their significantly investment in advertising and media, Expedia intends to capture consumer base and increase loyalty to its brand portfolio.

(2) Weaknesses

# One weakness of Expedia is its dependency on search engines and providers. What they offers in website is highly dependent on the hotels and intermediaries. Without search engines and providers, consumers would not be able to search their desired accommodations.

# Its wide range of business services is identical to their competitors. Their identical services and travel solutions provide no differences for consumer. Its hard for expedia to mantain the customer base and increase the customer loyalty.

(3) Opportunities

# Expedia has been expanding its international presence with european travel sites venere and chinese travel agency eLong, and could continue to grow. Expedia has also formed agreement with travelcity and many different companies.

# As more and more aging individuals tend to have more disposable income and leisure time, Expedia could enhance brand awareness by executing successful advertising campaigns in emerging markets like China.

(4) Threats

# New emerging competitors today appear every day, such as new entrants. These increase competition could harm financial performance of the company.

# In new markets , Expedia should try to break barriers and partner up with local booking agencies and individual destinations. Expedia can look to places such as China and India where demand is at it's greatest. Expedia can also offer its expertize and review rating systems to the advantage to agent companies.

Cheers