Question

provide swot analysis for new coffee business and include five primary and two secondary competitors of company with complete swot

Answer 1

Answer:

SWOT analysis refres to study organisations STREGNTH,WEAKNESS,OPPORTUNITIES & THREATS.

Here stregnth and weakness are internal factors and opportunities and threats are external factors.

SWOT Analysis for new coffee business

STREGNTH

1.Highly motivted staff - If staff is motivated they will work as a team for your business

2.Agressive marketing- Use of all social platforms to promote product

3.Location- Location nearby station school college attracts more customers

4.Experience - Experience of staff as well as owner in same business

WEAKNESS

1.Low brand awareness- New brands are less aware in market

2.Depend on one channel of distribution- Do not have more channel of distribution

3.Weak bargenning power with suppliers - Its not possible for suppliers to give more credit period or bargening with new businesses

4.Competitors - already exsisting business with loyal customers

OPPORTUNITIES

1.Introduce brand through social media - Use of WhatsApp, Instagrm to promote products

2.Offer perks - Provide home delivery,coupons etc - offer perks

3.Ability to expand - Expand your business in new areas

4.Co-branding - Promotion with a known brand

THREATS

1.Consumers hesitate to try new things - customer of todays era have information available on mobile one click

2.Material scarcity - Due to any certain or uncertain events

3.Change in government standards

4.Change in consumer test

Five primary and Two secondary competitorsSWOT Analysis.

Primary competitors - They are your direct competitors they sold similar products to your business and have same target market.

Primary competitors are 1.- Nearby local shops 2.- Known coffee brands in market 3.-Tea-stall 4.-Herbal coffe shops 5.-

Secondary competitors - They are your indirect competitors they sold substitute products of your business in same market.

Secondary competitors are 1.- Restaurants 2.- food mall(KFC, Mc-Donald

SWOT Analysis of Five primary and Two secondary competitors

STREGNTH

1.Experience

2.Market knowledge

3.Brand known to customers

WEAKNESS

1.Competitors

2. Availability of substitute products

3.Non availability of material

OPPORTUNITIES

1.Location

2.Expansion

3.Ability to hire experienced people

THREATS

1.New openings of coffee businesses

2.Chnage in market conditions

3.Change in machines and technology to make coffee