Question

swot analysis for black pearl winnipeg coffee

company

Answer 1

About the company :

Black Pearl Coffee roasts Premium Coffees, Certified Fair Trade Coffees and Certified Organic Coffees from around the World. Established in Winnipeg, Manitoba, Canada in 2000, Black Pearl continues toward the lofty goal of seeking out and creating the finest coffees available.

SWOT analysis for black pearl winnipeg coffee company :

STRENGTHS :

High service levels

High ratings on review websites

Effective sales and service culture

Good corporate culture

Highly motivated staff

High quality products

Positive attitudes to the brand

WEAKNESSES :

Limited sales area coverage

Difficult to access to capital and funding

Strong existing competitors

OPPORTUNITIES :

Attract new customers through special offers

Build stronger customer relationships

Grow customer loyalty/retention

Improve the overall customer experience

build “consumer love” for our brand

THREATS :

Uncertain market growth

Price fluctuations

SWOT summary :

Black pearl coffee is well suited to tackle the threats and manage the weaknesses of the business. It will exploit the opportunities presented and rely on the Company and founders strengths to propel the business into sustainable profitability.