Question

Create an Athenahealth Marketing Plan.You then revise and edit your entire Marketing Plan to create a cohesive polished version. Once you have completed your final edits, you should read your Marketing Plan thoroughly to identify the most salient points and write an executive summary that highlights those points for your reader. The executive summary is more than just a summary of your Marketing Plan. It is often the first, and sometimes the only, page of the document that many will read. If the executive summary fails to capture the attention of the reader and the essence of the Marketing Plan, your efforts at creating the Marketing Plan may be wasted. Therefore, be sure to take the time to develop an interesting and compelling executive summary. Your final Marketing Plan should follow the provided outline, which is also detailed in the Marketing Plan Project Overview document in your Learning Resources. Marketing Plan Outline (10–12 pages excluding Title, Table of Contents, References, and Appendices) Title Page Table of Contents Executive Summary (1 page) Situational Analysis (2–3 pages) Marketing Plan Objectives (1–2 pages) Marketing Strategy (6–8 pages) Market potential and target market (1–2 pages) Product (1–2 pages) Promotion (1–2 pages) Branding (1–2 pages) Distribution (Place) (1–2 pages) Price (1–2 pages) Budget, Implementation, and Control (1–2 pages) References (in APA format) Appendices (if needed) General Guidance on Assignment Length: Your final Marketing Plan will typically be 10 to 12 pages in length, excluding title and reference pages. Refer to the Week 8 Project Rubric for grading elements and criteria. Your Instructor will use this rubric to evaluate your work.

Answer 1

• Answer :-

Athenahealth advertise plan :-

Synopsis :-

• Athenahealth, Inc. is a traded on an open market American organization that gives arrange empowered administrations to human services and purpose of-care versatile applications in the United States.
• Athenahealth has a system of in excess of 114,000 suppliers and 110 million patients and offers a suite of administrations to oversee restorative records, income cycle, persistent commitment, care coordination, and populace health.
• The organization was established in 1997 in San Diego, California; it is presently headquartered in Water town, Massachusetts and has developed to incorporate operational destinations in Belfast, Maine; Atlanta, Georgia; Austin, Texas; Princeton, New Jersey; and Chennai, Bangalore, and Pune, India.
• AthenaHealth's new system originate from an acknowledgment that social insurance is a local diversion.
• Before, AthenaHealth trusted that by utilizing the Cloud it could develop piece of the overall industry the country over or the globe. AthenaHealth Chief Executive Jonathan Bush sketched out a strong vision for his organization.
• Shrub needs AthenaHealth to end up the well being data spine that enables well being to mind "to fill in as it should".
• By upgrading items, improving staff information, and offering separated administration, AthenaHealth plans to satisfy its intense vision. AthenaHealth trusts the new technique will drive 30% best line development.

SITUATIONAL ANALYSIS :-

AthenaHealth is an incredible electronic well being records (EHR) framework for doctors, healing facilities, and restorative networks that joins practice the board and care coordination among others. AthenaHealth is included five arrangements – Athenaclinicals, AthenaCollector, AthenaCommunicator, AthenaCoordinator, and AthenaClarity.

Athenaclinicals is the product's electronic medicinal record clinical outlining stage while AthenaCollector addresses the training the board necessities of clients. AthenaCommunicator furnishes specialists with a correspondences stage that enables them to talk with their individual specialists and patients. Athenacoordinator makes arrange transmission and data sharing basic. AthenaClarity furnishes clients with an information examination module that enables clients to perform Financial and Operations Management errands and also Population Health Management and Care Management capacities.

AthenaHealth utilizes apparatuses and administrations that meet the requests of HIPAA and empower the supplier to accomplish consistence easily.

this examination would assist us with knowing the qualities shortcoming in the organization and openings and dangers outside the organization. we need to do the SWOT investigation for this.

Qualities IT assets, association with human services organizations,unique and creative valuing structure, initiative to changing condition

Shortcomings reliance on redistributed works to perform assignments, expanding human services controls and act

Openings expanding need of database the board in human services association, pattern of distributed computing business

Dangers government directions, programmers

MARKET PLAN OBJECTIVE:-

the organization's showcasing objective is to give better administrations to its medicinal services customers with its items and administrations.

goal to give items and administrations at better and creative costs.

goal to achieve wide zone of gathering of people to build mark mindfulness.

Showcasing STRATGEY :-

• Showcasing system is the area of your strategy for success that diagrams your general blueprint for discovering customers and clients for your business. Once in a while showcasing procedure is mistaken for a promoting plan, yet they are unique.
• Showcasing system centers around what you need to accomplish for your business and promoting endeavors.
• Advertising plan points of interest how you'll accomplish those objectives.
• A decent advertising technique consolidates what you think about how your business fits into the market and the 5 Ps of promoting to build up the strategies and activities that will accomplish your showcasing destinations.

Item: What you moving? What are the physical qualities of your item or uniqueness of your administration? How is what you offer not the same as your rivals and what benefits does it give your client?

Cost: What will it cost to get your item or administration? How can it contrast with your opposition? What will your net revenue be by moving at that cost?

Place: Where will your items and administrations be accessible for procurement? This is past having a home office, and rather are where buyers are capable purchase. In case you're in different spots, you should work to compute the level of offers from each place. For instance, what will your Internet advertising procedure be? What is your business technique? By what means will the exchange occur, what is the expense of getting the item or administration to the purchaser/customer, and what will be your discount/merchandise exchange?

Advancement: How are you going to tell the market about your item or administrations? In what capacity will you enlighten them concerning the highlights and advantages you give to lure them to look at what you offer? What showcasing strategies will you utilize and what do you foresee will be the consequences of every technique? Incorporate data about any impetuses or coupons you'll use to draw in business.

Individuals: This in a recently included "P" to the showcasing blend, and is imperative if other individuals are engaged with helping you make or convey your item or administration. Who are these individuals (i.e. sales representatives, menial helpers) and what do they do (i.e. deals calls, client benefit)? What is their dimension of preparing and additionally involvement in giving help to your business?

MARKET POTENTIAL OR TARGET MARKET :-

An objective market is a gathering of purchasers or associations well on the way to purchase an organization's items or administrations. Since those purchasers are probably going to need or need an organization's contributions, it bodes well for the organization to concentrate its showcasing endeavors on contacting them. Promoting to these purchasers is the best and productive methodology.

for target showcase, athenahealth should concentrate on following variables

geographic elements like city, country and metro regions to give cloud and data the board administrations to social insurance associations.

statistic factors which incorporates age, sexual orientation, occupation and so on the objective market in this would he healing facilities, specialists, medical caretakers and so on.

Item/SERVICES :-

athenaOne is athenahealth's completely incorporated suite of cloud-based administrations, consolidating practice the executives (athenaCollector), an electronic wellbeing record (EHR) framework (athenaClinicals), and care coordination (athenaCommunicator) into a solitary bundled advertising.

athenahealth's first item, athenaCollector, a cloud-based income cycle and practice the executives benefit, took off in 2000. Worked by Ed Park, the income cycle the executives framework shaped the establishment of athenaNet, athenahealth's online framework on the loose. (Ed Park would proceed to end up athenahealth's Chief Operating Officer and individual from its board.)

In 2006, the organization propelled athenaClinicals, announced as the "first financially practical, benefit based electronic restorative records (EMR) framework athenaClinicals has been positioned as driving the market in EHR ease of use, because of its profitability and capacity to decrease suppliers' work, viability of conveying understanding consideration, and instinctive UI.

In 2008, athenahealth acquainted athenaCommunicator with oversee telephone calls. From that point forward, the item has developed into a suite of "quiet commitment administrations," including a patient gateway, tolerant self-planning arrangement, and live administrator administration to more readily assist patients with scheduling arrangements, reschedule arrangements, and make installments.

In 2013, the organization acquired the Epocrates portable brand, and kept on possessing Epocrates' workplaces in Princeton, New Jersey and San Francisco, California. As an athenahealth benefit, Epocrates totals treatment data, including dosing and contraindications, to give clinical choice help in the recommending snapshots of consideration.

Epocrates sedate monographs have additionally been implanted into the athenaClinicals EHR framework to improve efficiency and decrease time not spent on patients.

Estimating :-

the organization embraces focused and imaginative estimating procedure in which it evaluated its items and administrations dependent on its rivals is great way to deal with influence the benefit too to make a decent brand in people in general.

Appropriation :-

the organization utilizes online strategy to disperse its administrations to social insurance organizations.the medicinal services settings can arrange the items and administrations of athenahealth by means of their site.

Advancement :-

the organization can pick online medium to advance the brand like FB, you tube, Instagram and so forth as web based life is a standout amongst other medium to advance the brand and its items and administrations. organization can likewise give limits on its items to specialists, medical attendants, doctors which can build the offer of the organization.