Question

Your Discussion this week is to explain the framework for a basic marketing plan for the startup venture you have been considering. Keep this plan basic, start with one store. In creating a marketing plan framework, cover what elements you believe are most important to have in place for the initial start up. Your goal is be profitable in year 1 so think about and explain your logic for each part of the start up marketing plan.

Answer 1

Basic marketing plan for start up venture of a store

First of all the main marketing plan should be to set up the goal.the goal should be initially for one year.profit oriented goal should be made.the target should be one year but the initial plan should be to reach break even point and that will happen when total revenue and total cost are equal.after this poin marketing should be done so as to increase profits and develop the store.

A brand of the store should be created and that brand should be marketed with the brand message that has been developed.this brand should be advertised.people should know about the brand of the products that have been offered for sale in the store.discounts should be advertised so that people would know about the products of the store.

Assemble the right team of marketing that would ensure that store connects to the targeted audience.message of the brand should reach the consumers.marketing should be done in as many areas possible and social platform should be built.this social platform should marketize the features of the products in store and it would increase the sales and revenue of the store.